Author: Anshul Motwani

5 Best Proven Ways To Increase Traffic To Your Blogs – Wittypen
Over the last few weeks, we’ve been getting a lot of requests on one specific topic – how to increase traffic to your blog. The internet is not how it was a couple of years back. While content is still king, how it’s created, consumed, ranked, and shown to end-users has clearly changed.

Though it’s possible to keep track of all the changes happening online and change your content strategy frequently, it’s daunting. If you’re a business owner, you’ll have tons of other equally crucial concerns to work on. That’s why having reliable long-term fixes to how to get traffic to your blog strategies makes complete sense.

It’s not going to be easy, but there’s good news.

One – you’re not alone.

Two – you can start all over again.

When we say, you’re not alone, one aspect we mean is online competition. To put this into perspective, understand that your page competes with 20 billion other pages online for attention. According to statistics, over 409 million people view over 20 billion pages each month.

Also, over 70 million posts are generated by users every month on WordPress. That’s WordPress alone. So, you can imagine.

The other aspect here is that over 50% of bloggers or website owners reveal that it has become really tough for them to drive traffic from Facebook in the last couple of years. Out of this, over 1/5th of them share that it’s become equally difficult to increase blog traffic from search engines like Google.

So, one thing we can acknowledge is that it’s an epidemic. And like most epidemics, we thankfully have an antidote in the form of several approaches and strategy revisits.

But before we understand how to increase blog traffic and websites this year, let’s look at some factors on why you don’t rank in the first place (not literally). And why it’s difficult to increase blog traffic on search engine

Reasons Your Website Attracts Less Traffic
1. If you have built and launched a new website and moved to a new server, you need to have a proper 301 redirect strategy in place. Your website is most likely to experience a dip in its ranks if this is absent.
2. Search results are location-specific. If you see a drop in ranking, check for other geographical areas to be completely sure about the drop and come up with strategic action plans.
3. You are most likely being penalized by Google for implementing outdated or spammy link-building plans.
4. If your website has too many navigations, visitors will leave. Build a website that restricts navigation to two or three clicks from the homepage.
5. You’re using duplicate content or existing content without implementing a canonical tag or more.
How To Increase Traffic to your Blog and Its Ranking

Now, most of the factors we’ve listed so far can be fixed almost immediately. You can get a security certificate to become an HTTPS connection. You can also smartly insert keywords in a blog and remove website elements to ensure a faster load time.

However, the fixes we will see now might need a longer investment in terms of time (though not all of them).

Revisit Your Website’s UI/UX

Having great content on a website that has a subpar user interface is a curse. When designing your website, it is easy to get carried away by creative ideas and inputs that are shared within your meeting rooms.

Plans to implement tons of engagement practices are good too. But if they are not tested for usability, it would end up killing your traffic.

Further, a bad UI/UX increases the bounce rate of your website/blog as well, snatching away from all the effort you’ve put in to get your visitors to your website in the first place.

So, the first thing to work on is your blog’s user interface. A simple, data-driven, navigation-friendly website with color psychology implementation is ideal. Keep your content short and crisp, but just as informative. It can help to increase traffic to your blog.

Get Your SEO Game Right

When we say SEO, all that most people think of are keywords. There are several technical aspects to this as well. For instance, overlooking the process of updating your sitemap when you change your website’s structure, not setting up XML sitemaps, not giving enough attention to metadata and tags, implementing outdated keyword strategies, not optimizing old or existing content, and more.

A simple fix would be to install SEO plugins that immediately give you a comprehensive idea of how strong your website’s SEO game is, and what you can do to improve it for the future. Such plugins also recommend quick fixes and remedies you could implement.

Keeping your SEO game strong will make your blogs rank higher and will get indexed quickly as with SEO you’ll increase the domain authority. SEO can turn out to be a great way to increase blog traffic or website traffic.

Updating Old Blogs

Blog writing is not a one-time activity. It has to be revisited multiple times. According to a report, only 38% of bloggers update their older articles. By updating, we mean revisiting older articles and making changes to them in accordance with current and prevailing trends.

For instance, if you’ve written a post on project management best practices and it’s been a year, you go ahead and look at new details you could add to the post.

If you’ve missed pointers like scrum and agile frameworks, adding them would be an update. By doing so, 34% of bloggers reveal that they produce stronger results. When you update your older blogs you get fresh content to serve your viewers and also help to drive traffic.

Build A Concrete Marketing Plan For Every Blog Post

Source – Google

You can’t expect to drive traffic to your website/blog if you only write posts and upload them to your blog, hoping readers would pick them up and read them.

Considering the competition, it only makes sense to chart a concrete marketing plan for all of your posts. Start with a content calendar and list out the number of content pieces you want to post every month.

Once you do this, differentiate the types of content you plan on creating. Decide how many videos, podcasts, write-ups, eBooks, or other forms of content you intend to produce, and come up with an effective marketing plan for each.

Leverage the distinct potential of each social media platform and use appropriate content for promotion. Treat every article of yours as a product launch and generate buzz around it. You would gradually see takers for your blog. Publish posts regularly on diverse topics to sustain their interest.

Building content communities is one of the best ways of increasing traffic to your blog or website. It ensures that you keep your audiences engaged across channels while leveraging the benefit of word-of-mouth marketing.

Read More: 5 Reasons Why Content Marketing Is Important With Its Strategy

Blogger Outreach and Guest Blogging

Source – Google

Guest blogging is one of the most effective ways to generate backlinks and traffic for your website. It’s the simple process of writing for another popular website (with more traffic than yours) to get a backlink to your post. Readers who find your content valuable would simply visit your website/blog to get more insights from you.

A report reveals that 60% of bloggers write guest 1-5 guest posts a month for other popular sites. With guest blogging, you’re not only establishing your authority and credibility with a new audience but also paving the way for more traffic.

However, not all popular blogs accept guest posts, while a few others are very particular about what content is published on their websites.

It’s good to make a list of websites that accept guest blogs. Read their existing ideas to get an idea of the niche they deal with, their writing style, and more, and prepare unique pitches to get your work published.

A good approach is to send out an outline of your article to blog owners before sending out the entire blog itself. This way you can increase the chances of getting traffic to your blog.

Conclusion

To drive traffic to your blog or website you’ve to give all the importance to your content as if you’re writing quality content marketing it or generating traffic to it becomes much easier.

If you feel you’re not good at writing, perhaps you could reach out to agencies that offer content writing services. Blog writing in India is an underestimated strategy that you should leverage more for your business and traffic growth. When you choose blog writing services, aspects like guest blogging, blog updating, and marketing become easier.

So, these were some of the immediate plans you could execute right now to increase traffic to your blog or website. Let us know in your comments if you have implemented any or have other ideas in mind.
February 25, 2020
Implementing the Topic Modeling Approach in 2020
What is Topic Modeling in Content Writing?

Content writing in 2020 has drifted away from the standard keyword-focused SEO practices. This is a result of more and more businesses churning out content filled with keywords, making it repetitive and bland.

Therefore, search engines have created an algorithm based on topic modeling or topic modeling, which focuses on the relevance of the content, apart from the keywords themselves. This algorithm is called Hummingbird, which is crafted by Google. With this, the context and relevance of your content are as important as keywords to gain visibility on the search results page.

Checkout how to write content that is future proofed for Google Algorithmic Updates

How Does Topic Modeling Work?

Topic modeling is not as tasking as content writing services make it sound. It draws from ethical content writing practices which eliminate keyword stuffing to attract more web traffic.

For example, a user is trying to search for a recipe for a dish they ate in an Italian restaurant but is unable to remember its name. However, they’re able to describe it, and type the description in Google’s search bar- ‘Italian dish with rice, cheese and mushroom’. By analyzing the motive behind the query, the search engine will display results for Mushroom Risotto recipes. It will load recipes on Youtube, Wikihow, Allrecipes and more. Google makes this possible through Hummingbird, which has a large amount of data.

It goes through every word in your query to gauge exactly what you are looking for and displays appropriate results based on logic.

How to use E-A-T to Increase Webpage Ranking?

E-A-T refers to experience, authority and trust when it comes to Google’s search results page ranking. These three factors are a prerequisite to increase your webpage’s ranking in Google’s ever-evolving ranking algorithm. If your website content or blogs fail to get high EAT scores, then you will essentially lose web traffic and substantial amounts of revenue.

1. Expertise

Certified professionals or scholars in a particular domain have deep knowledge and expertise about their niche. This in-depth information and key insights are hard to fake due to which you are often referenced by other websites and authors. This increases your reliability in Google’s eyes and automatically increases your score. A brief bio of the author at the end of a blog often comes in handy to get a higher score. Content writing services should diversify their writer portfolios to accommodate this factor.

2. Authority

Content writing in 2020 has already established the importance of this factor. Authority stands for reliability and accuracy. Google wants to ensure that the user gets the best available source of information. Therefore, it relies on the number of backlinks and mentions to establish the authority of a blog as people won’t mention an irrelevant or pointless blog. One of the reasons Wikipedia trends on the results page is because it has numerous inbound and outbound links.

3. Trust

Trust refers to honesty and genuineness. Google measures a website’s trustworthiness over a period of time. It uses a number of metrics to calculate trustworthiness, such as positive organic reviews, direct feedback and contact mechanism, code of conduct or ethics statement and domain security. These factors establish the reality of a business’ existence and functioning. Moreover, it gauges the genuineness of content through plagiarism checks and black hat SEO practices.

Important Factors Of Topic Modeling In Content Development

Content writing ideas which include search query keywords are a must, but to pass the topic modeling mechanism the content which follows should expand those keywords into relevant information.

As the topic modeling doesn’t have any fixed factors, it’s beneficial to craft an anchor text which includes keywords or descriptive words about the main theme. When an image is rooted in the content, the anchor text can draw in larger web traffic. Here, choosing the right keywords becomes important as it’s not just about drawing traffic, but also about context.

How To Optimise A Webpage Using Topic Modeling Approach?

As we have established, quality content writing is more important than keyword density. Content writing services should focus on the following factors to enhance their ranking and user experience:
1. Long-tail keywords which are descriptive in nature and tend to attract more users.
2. Description of your topic and its elements as being imperative to increase your search ranking.
3. Target phrases or element words should be a part of your anchor text, header, title and body text.
4. A feedback mechanism or comments section where you respond to users.
Wittypen harbours the benefits of the E-A-T approach and topic modeling by providing highly qualified writers for different domains with superior digital marketing knowledge. We stay updated with trends in content writing services and provide highly creative and effective content writing ideas which factor in newer algorithms like Hummingbird.
February 21, 2020
How to Write Effective Blog Series: Its Benefits & Guide

Among the many responsibilities of owning a blog is keeping your audience engaged. The surest way to do that is by creating a blog series. This way, not only do you provide SEO value to your website, but also generate considerable traffic towards it. One of the best ways of doing this is through episodic blogs in the form of a series.

Why is Writing Blog Series Effective and Engaging?

• It persuades your readers to keep coming back to your blog.
• The keyword association for your website will become strong.
• Your blog content will increase in a planned manner.
• Your website revenue will escalate due to your content’s uniqueness and creativity.
• A blog series will create a level of unrivalled anticipation among your readers.

Now that we’ve established the usefulness of creating a blog series, here are some content-writing tips that could get you started.

Best Tips For Generating Effective Blog Series To Get Traffic

It can be time-consuming to plan effective blog series or ideas, however, if you make a proper strategy and go according to it, you can get great outcomes in the form of traffic to your blogs. Let’s look at each point one by one!

Narrowing Down the Topic for Your Blog Series

Several factors must be taken into consideration before deciding on a topic for your series. It must be on a subject that is exhaustive in nature.

Providing a comprehensive understanding of the topic, perhaps a four-part series will accomplish the goal. In this way, each post will be dedicated to understanding a certain aspect of the subject at large.

You must also remember to choose something that is relevant and trending. Keep in mind that the posts don’t run too long while making sure that you dig deep enough and showcase your expertise on the subject.

Furthermore, by making sure that your topic is ageless and suited to your audience’s needs and interests, you’re already a step ahead. Addressing their concerns will not only boost your credibility with them but will also open a path to new viewers who might find your blog through their search queries.

The Elements Involved in a Four-Part Blog Series

A blog post series may contain any number of blog posts within it (ranging from two, four or even seven posts). By way of example, here are a few blog writing tips for structuring a four-part series.

Part 1 – Establishing Authority: Through the first instalment, your audience should get a clear understanding of why you’re writing about a particular subject/brand. Your content should display your expertise.

Once you’ve got that sorted, you can focus on presenting your post uniquely. Specify why the topic interests you while describing all the important details.

Towards the end, you can outline what the rest of your instalments are going to look like. A Call To Action, encouraging your audience to subscribe and sign up will make for ideal additions.

Part 2 – Furnishing the Details: The second instalment in the effective series should focus on including variables such as an introductory/how-to video or testimonials, that could add to the reliability of your content. This will essentially set the groundwork for the upcoming post and also build anticipation.

Part 3 – Talk About Your Brand/Product at Length: The third instalment of your blog post series is all about demonstrating the services that your brand/product offers in complete detail. Make sure that the content is presented creatively and innovatively.

A few content writing ideas that would enable you to do that is to present your content using illustrations, how-to lists, infographics, interviews and a host of other creative materials. This is to ensure that your audience finds your content engaging enough to stick around for the fourth and final instalment.

Part 4 – Focus on the Audience: You have now, successfully established a connection with your audience by constantly providing them with varied, exclusive content, all the while talking about your brand. The last instalment in your effective blog series, therefore, will focus on engaging with your audience.

Respond to queries posted through the comments and emails. Provide additional details of your product/brand like an upcoming event, new releases or upgrades. This builds connections that result in a customer base that will willingly return and read your next blog post.

Suggested Reading: 25+ Content Marketing Tools – Drive Growth For Your Business

Conclusion

A blog series is a tool like any other form of creative outlet, with the ultimate aim of engaging your audience. To get someone to read your work and share it, you have to constantly improve your skills.

A blog series can help you better engage your audience on subjects that are lengthier and more comprehensive. Use these tips and more available techniques on our website to upgrade your content to industry standards or better!

February 14, 2020
4 Effective Tips For Choosing the Right Blog Topic
Blogging is not a new concept. There have been numerous bloggers who have created a niche for themselves using this medium. While blogging as a form of expression was largely explored by individuals, enterprises and businesses are recently beginning to realise its benefits.

Blog writing is a great way to engage with your audience and showcase your business’ value. Companies that blog enjoy 97% more inbound audience than the blog-less competitors. Not just that, websites with blogs have 434% more indexed pages , and B2B blogs get 67% more leads for the company than those who do not. Be it a B2C or a B2B market, enterprises can use blogs to create thought leadership, create a strong connect with their key audience, and this can impact the brand image and drive higher revenues for the company.

If you are thinking of starting a blog for your business, here are 4 key tips for choosing the right blog topics that resonate with your intended audience:

Choosing the Right Blog Topics for Your Website

1. Know Your Audience

Be it blog content writing, video creation or social media promotion; great content will always garner an audience. However, if your content is not relevant to the audience you’re targeting, it will not have the impact you’re trying to achieve. Before you start creating and publishing content on your blog, make sure to clearly define your target audience.

To create a focus group, brainstorm on the kind of audience that is more likely to be your brand’s customer. What demography are they from? Do they belong to a particular age group or geographic location? What are their interests, their key challenges, and why they would be attracted to your brand or products?

Defining your target market will help you create great content that your audience can connect to, which will help you generate the right impact and elicit the response you are looking for.

2. Define The Purpose Of Your Blog

Once you have defined your target audience, the second step is to focus on making your content a relevant as possible. It involves understanding the needs of your target audience and creating content that resonates with them.

The key to making your blog writing stand out and make the right impact is to share relevant content promptly, that is, to share it when and where the audience wants to see it. For this, content creators should define the purpose of the blog. Make sure to explain:
1. Why you’re creating the blog.
2. Who should be reading the blog
3. When this blog should be shared to its intended audience.
4. What impact the blog should have.
The best blogs are those that evoke the reaction from your audience in precisely the way that you expect.

3. Avoid Plagiarism and Rely on Credible Sources

No content writing services can do justice to your blog if you don’t account for how your competitors or other sources are targeting their audiences. Before you create a blog writing plan, make sure to check out what your competition is doing and which keywords they are targeting. This will help you in choosing the right blog topic, creating content that stands out, and developing a strategy that is in line with the market while making sure your blogs are unique.

Analysing your competitors’ content will also help you identify areas that lack information so that you can aim to fill in the content gap.

Researching the market and the competition is also essential as your blogs should incorporate credible sources that support your statements. Make sure to include research and facts that support your blogs, but make sure you do not blatantly copy. Attribute and avoid plagiarism, by leveraging content that advocates your statement without any copying.

4. Use The Right Tools To Identify Popular Topics In Your Industry

Research may be daunting if you are not aware of the right publications or keywords that are defining your market. To help you with that, there are blog writing services and tools that will help you reach your content goals.

1. Explore social media for research: While publications are one source, understanding the pulse of your audience will be easy if you can identify what they are sharing on social media platforms. Depending on your niche, platforms like Facebook Groups, Quora, Twitter and Pinterest are fantastic sources of information.

2. To know what’s trending: While Google is an excellent source of information to start with, you should use tools like Ubersuggest or Ahrefs to identify keywords in your niche that you can use to enhance your blog’s reach. Another great place to understand what’s buzzing in your target group is Buzzsumo. The platform helps you find popular topics and articles in your niche and will help you create content that is unique and strikes the right chord with your audiences!

And there you have it. Blog writing is easy and can get you amazing results if you make sure you follow these simple steps. Before you start writing, choose a topic of your expertise and make sure you present a unique perspective on it.

Great topics may require you to do a lot of research and keep rethinking its relevance to your audience, but once you get it into your system, the output will be much better than you’d ever expect. So take a shot, and use blog writing in your content marketing strategy to achieve the results you’re targeting.
February 13, 2020
Google’s Featured Snippet: 4 Ways to Optimise Your Content

Content writing platforms dream about featuring in the top-ranking spot of the search results page. This top-ranking spot has changed over the years and has gained new significance. It’s no more the first website that features on the results page but is replaced by Google’s Featured Snippet.

What Is A Featured Snippet?

It is often called the ‘Google Answer Box’ and appears when a user asks a ‘Wh question’ such as why, how to, what, etc. The Google Featured Snippet box displays the direct answer to that question from the most relevant source, without the user having to visit the website. This specific facet has increased its value in the eyes of content writing services.

Source – Google

Why Are Google Featured Snippets Important?

Digital marketers should view the Google Featured Snippet box as the Oscar for their domain. In simple words, featured snippets occupy a fourth of the space on a SERP. They dominate all other websites and blogs when it comes to web traffic as a very small number of users go beyond the first results page.

This maximizes growth and business opportunities as most users tend to get the information they’re looking for from the featured snippet, rather than having to search through other multiple other websites.

Tips For Optimizing Your Content For Google’s Featured Snippet Box

As a content writer, you should keep in mind that thorough research with the aim of catering to the user’s intent is the best way to increase your chances of featuring in this prime position. The following are some tips that can help you optimize for this:

1. Accurate Wording

Google’s algorithm analyses the user’s intent and matches it with the answer that most appropriately satisfies their query. Here, the wording and jargon used to come into play. The headers should capture the gist of the topic and include the right keywords.

Moreover, adding paragraph tags is a must as it helps Google identify the answer relevant to the query and feature only that part. Content writing services should note that succinct and short answers of around 40-50 words have the highest chances of featuring at the top of SERPs.

2. Content Format

Brevity is king when it comes to Google’s Featured Snippet. A short and direct answer comprising 40-50 words, followed by comprehensive content is the right format for paragraph-based blogs.

But Google’s algorithm also considers lists, tables, and occasionally images as snippable content. Content writing ideas that condense long-form repetitive content into lists and tables, or even short and crisp paragraphs stand a higher chance of featuring.

3. User Experience Is Crucial

Google likes to provide users with the best possible website or blog that answers their queries. A blog replete with high-quality images, informative tables and charts, numbering, and paragraph breaks enhances user experience and readability, thereby, securing a higher score on Google’s ranking system.

Content writing platforms that mention FAQs, answer queries, and publish comments have a higher chance of featuring in the snippet box.

4. Make Your Content SEO Friendly

An important content optimization tip is to not forget about your SEO strategy while focusing on the Featured Snippet. With time, long-tail keywords have become more and more common owing to the increased use of voice search. You need to conduct extensive research through Google Analytics and keyword trackers to identify the most beneficial keywords in your domain. Moreover, your on-page SEO should be spot on as Google will try to gauge if your content is relevant to the question. Your title tags, meta description, file names, and product-specific landing pages should have well-researched and effective wording.

Read More: 7 Tips for Effective Fintech Content Marketing

Conclusion

While generating content for Google’s Featured Snippet could sound tasking, content writing services like Wittypen offer unmatched content for a plethora of domains. They match businesses with experienced content writers who specialize in that domain and provide effective content solutions.

February 10, 2020