Category: SEO Strategies

Are you tired of reading countless articles to learn new SEO concepts? If you’re someone who doesn’t like spending hours pouring through written content and also not compromising on learning, SEO podcasts are your jam.

Tuning into search engine optimization podcasts is an excellent ‘hack’ to get bite-sized insights from industry experts. Get to know what’s trending, what’s flat-out not working, and the current lay of the land with the best SEO podcasts in 2023.

Put on your headphones and listen to the best SEO podcasts listed below!

Top 15 SEO Podcasts in 2023 

1. TechSEO Podcast

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Topics: Link Building, Tech SEO

Hosts: Keira Davidson

Frequency: Monthly

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: TechSEO Podcast  

If you’re a marketing specialist looking to strengthen your technical SEO expertise, TechSEO is a go-to option. Hosted by the great conversationalist Keira Davidson, this podcast brings to you the best of technical SEO through expert insights, discussions, knowledge, and tips.

It covers a variety of technical SEO-specific topics, such as large-scale migrations, automated SEO testing, image optimization, improving page speed, and more.

2. Voices of Search

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Topics: Product Management Partnerships, Enterprise-level SEO, Tech SEO

Hosts: Benjamin Shapiro

Frequency: Monday to Friday

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: Voices of Search

Want to up your SEO and content marketing game but short on time to trawl the internet? With concise 20-minute episodes, Voices of Search is the perfect option for the busy bee.

Packed with data-driven advice, this show offers actionable strategies to help you navigate the topsy-turvy world of search engine marketing. It provides valuable insights on mobile SEO changes, optimizing how-to content, how social media impacts SEO and more.

3. SEO for the Rest of Us

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Topics: Content Marketing, Tech SEO

Hosts: Brendan Hufford

Frequency: Infrequent

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: SEO for the Rest of Us

SEO for the Rest of Us is an essential toolkit for creative and budding entrepreneurs who are ready to take on the SEO world. Spanning over 85 thought-provoking episodes, this podcast aims to demystify SEO complexities, helping rookies position their products and services better in the digital age.

Embrace the entrepreneurial spirit with this entertaining podcast hosted by SEO enthusiast Brendan Hufford. 

4. Search Off the Record

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Topics: SEO, Tech SEO

Hosts: Executives from Google’s Search Relations Team

Frequency: Weekly

Listen On: Apple Podcasts, Spotify, Google Podcasts, Stitcher

Website: Search Off the Record

Brace yourself for an exclusive peek into the behind-the-scenes look of Google Search, the hub of SEO, with this podcast. Brought to you by Google itself, this podcast guides you on how to use redirects, how to get a new website to rank, and topics like crawl budgets and image SEO.

Hear directly from the experts on Google’s Search Relations team as they share details on their search console features and current projects. If you’re searching for the top SEO podcasts, you’ve struck the gold with this one!  

5. Crawling Mondays

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Topics: Machine learning and ChatGPT in SEO, Link Building, Tech SEO

Hosts: Aleyda Solis

Frequency: Monthly

Listen On: Apple Podcasts, Spotify, Google Podcasts, Anchor

Website: AleydaSolis.com

With this podcast, navigate through complex topics like leveraging ChatGPT for SEO, the role of machine learning in SEO, SEO auditing for large websites, and more, all within snackable, under-30-minute episodes.

Hosted by internationally acclaimed SEO consultant Aleyda Solis, this podcast is all you need to enter the crazy realm of SEO.

6. WTSPodcast

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Topics: SEO, Tech SEO

Hosts: Areej AbuAli, Isaline Muelhauser

Frequency: Bi-weekly

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: WTSPodcast

Set sail in the enchanting world of SEO with WTSPodcast, a podcast dedicated to women’s empowerment in Tech SEO. With 36 enlightening, women-centric episodes filled with incisive discussions, this podcast easily makes it to the list of the best SEO podcasts in 2023.

The podcast is focused on making SEO understandable for all. From overcoming imposter syndrome to learning how to scale an agency, amass the inspiration and knowledge you need to boost your career in SEO.

7. WorkinSEO

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Topics: SEO, Tech SEO

Hosts: Isaline Muelhauser

Frequency: Weekly

Listen On: Apple Podcasts, Spotify

Website: WorkinSEO

Finding it difficult to start a career in SEO? This podcast, hosted by international SEO consultant Isaline Muelhauser, explores the diversity of career paths in SEO with real stories and examples. 

From discussing workplace bullying to starting an SEO career at the age of 60, Isaline delves into the nitty-gritty of the complex world of SEO and marketing. 

8. The Edge of the Web

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Topics: Content Marketing, SEO, Tech SEO, Social Media

Hosts: Erin Sparks

Frequency: Weekly

Listen On: Apple Podcasts, Spotify, Google Podcasts, SoundCloud

Website: Edge of the Web

Whether you’re a curious newcomer or a seasoned professional, this award-winning search engine optimization podcast has something for everyone.

Spanning over 680 engaging episodes, it includes comprehensive coverage of digital marketing aspects: SEO, Email marketing, search engine marketing, the latest marketing news, and much more.

9. Marketing Speak – Stephan Spencer

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Topics: Content Marketing, SEO, Tech SEO

Hosts: Stephan Spencer

Frequency: Weekly

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: Marketing Speak

The Marketing Speak podcast is a treasure chest of knowledge for those looking to boost their website traffic and business success. This isn’t just a monologue by your host, Stephan Spencer, but a dialogue featuring marketing geniuses and successful entrepreneurs sharing the tricks of the trade.

With 415 content-rich episodes, this podcast is your key to unlocking the secrets of digital marketing. 

10. Search Talk Live – Robert O’Haver

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Topics: Digital Marketing, SEO

Hosts: Robert O’Haver

Frequency: Weekly

Listen On: Apple Podcasts, Pocket Casts, Stitcher, Google Podcasts

Website: Search Talk Live

Get ready to take your marketing game to the next level with Search Live Talk Podcast. With over 17 years of experience under his belt, Robert O’Haver provides invaluable insights to bloggers and small businesses, leading them toward the path to success in the digital realm.

His wealth of experience shines through as he demystifies SEO intricacies, offering expert analysis and practical advice.  

With 106 detailed episodes, this engaging podcast cuts through the noise, giving you actionable insights to generate leads, drive traffic, and build a thriving online business. 

11. The Recipe for SEO Success – Kate Toon

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Topics: Content Marketing, Social Media, SEO

Hosts: Kate Toon

Frequency: Biweekly

Listen On: Apple Podcasts, Spotify, Google Podcasts, Stitcher, iTunes

Website: The Recipe for SEO Success

Struggling with SEO jargon and intricate theories? Journey into the realm of SEO with The Recipe for SEO Success Show, a podcast focused on augmenting your SEO understanding.

This podcast makes information accessible and understandable even for the most inexperienced listeners, making it one of the best SEO podcasts for beginners. 

With a splendid line-up of 131 illuminating episodes, this podcast is a goldmine of SEO expertise for enthusiasts who are keen on learning from trustworthy experts. From link building to e-commerce and engagement, arm yourself with the insights you need to conquer the SEO world.

12. SEO 101 Podcast – Ross Dunn and John Carcutt

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Topics: Paid Search, SEO

Hosts: Scott Van Achte, Ross Dunn

Frequency: Every 3 weeks

Listen On: Apple Podcasts, Spotify, Google Podcasts, Stitcher, Soundcloud, iHeartRadio

Website: SEO 101 Podcast

If you’re looking for the best SEO podcast for beginners, SEO 101 Podcast is the one for you. With a whopping 454 episodes, this podcast aims to build your fundamental knowledge, where you can start your SEO journey on the ground floor.

The podcasters at SEO 101 cover basic topics like keyword selection, understanding analytics, and more to help you establish a stronger knowledge base. Heralded as torchbearers of beginner-friendly SEO, Scott Van Achte and Ross Dunn ensure that listeners are not overwhelmed with technical information.

13. Human Proof Designs Podcast – Dom Wells

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Topics: SEO, Marketing, Content Marketing

Hosts: Kelvin Mah

Frequency: Biweekly

Listen On: Apple Podcasts

Website: Human Proof Designs

Immerse yourself in a treasure trove of practical tactics through this captivating Building Online Empires podcast presented by Human Proof Designs.

Whether you’re looking to gain insights into content site construction, enhance your affiliate SEO skills, or explore other valuable aspects of online business, this podcast arms you with strategies to navigate the dynamic world of digital marketing.

Unleash the marketer in you and navigate through the tough waters of SEO with this one of the best SEO podcasts.

14. The Seo Singh Show – Seo Singh (Favourite)

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Topics: Content Marketing, Advanced SEO, Social Media Metrics      

Hosts: Karan Singh

Frequency: Biweekly

Listen On: ApplePodcasts, Google Podcasts, iHeartRadio, Podchaser, Castbox

Website: SEO Singh

No more scouring the web for content creation, content repurposing, content distribution, the latest SEO, social media, conversion optimisation, content marketing, and effective digital marketing strategies. With an astounding 276 episodes at your fingertips, you’ll never run out of productive content with the Seo Singh Show.   

This is a podcast hosted by Karan, aka Seo Singh, a seasoned marketing expert who is committed to delivering his hard-earned wisdom to you. Nurture your brand and catalyse your personal growth as a marketer with the Seo Singh Show’s massive podcast library.

15. Search Engine Journal Show – Loren Baker

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Topics: Content Marketing,Entrepreneurship, Paid Search, SEO, Social Media

Hosts: Loren Baker, Brent Csutoras, Danny Goodwin

Frequency: Biweekly

Listen On: Apple Podcasts, Spotify, Google Podcasts

Website: The Search Engine Journal Show

Baffled by the massive information about SEO? Look no further than the Search Engine Journal Show, one of the best SEO podcasts available. With nearly 349 insightful episodes, this podcast delves into current SEO topics and includes in-depth interviews with industry experts.

Best-suited for seasoned SEO professionals, it is your one-stop resource for learning about PPC ad compliance, Google algorithm updates, and other technical aspects of search marketing.

With “The Search Engine Journal Show,” get ready to delve deeper into digital marketing, boosting your SEO skills and staying ahead of the curve.

Take the Leap with the Best SEO Podcasts

Tuning into these SEO podcasts is a great way to build and gain the knowledge you need to develop a solid content marketing strategy. But how do you implement it?

If you’ve done your homework, you know consistency in any SEO content strategy is the pivotal condition for success.

Here’s when outsourcing your content creation will guarantee your consistency. With a team of dedicated writers, editors, and managers, Wittypen takes care of your SEO content writing needs while you focus on the technical nitty-gritty of SEO. 

Want to accelerate and streamline SEO content creation? Explore our annual Content Growth Packages, powered with human expertise, featuring AI tools!

FAQs

With the digitisation and globalization of businesses, every industry has become quite dynamic. The cut-throat competition can make it difficult to grab customer attention. Businesses must stay ahead and use digital tools to get a kickstart.

To do so, more and more companies are investing in digital marketing to bring in more customers and build a global presence.

But isn’t digital marketing vast? Where should you get started? One of the most crucial concepts of digital marketing that businesses must invest in is SEO Content Strategy. We recommend you start your digital marketing journey there.

But what is it all about, and how do you build the best SEO Content Strategy that helps your business grow in 2023?

The following article delves deep into it and ensures you easily reach your business goals in no time. So, what are you waiting for? Jump right into the article to learn everything and build an effective SEO Content Strategy for your business!

What Is SEO Content?

Nowadays, a lot of people find businesses through the internet and social media, but the platform is quite saturated. This is why businesses invest in digital marketing and build an all-in-one SEO content strategy.

SEO content is all about carefully crafting high-quality content that helps your website rank higher on search engine result pages (SERPs). But why so? Well, when your page appears in the top search results, there’s a higher chance of people clicking on your website.

Moreover, high-quality SEO content also helps engage your readers and easily reach your target audience. Investing in SEO content for blogs, product pages, landing pages, and other interactive web content can help you ensure a better online footprint.

Why Combine SEO With Content?

Before we jump right into the tips and steps to set up your SEO content strategy, let us discuss how SEO is important for your business.

Since digital business presence matters so much, your website is at the heart of your business online. The content there needs to be engaging and interesting to make a mark with the readers and attract them further.

Moreover, well-written and structured SEO content can ensure that search engines will take notice of your website.

As a result, your site ranks higher in the SERPs and helps you get more traffic. Another reason is that search engines analyze your content and offer detailed reports about your target audience.

This helps in better keyword research and content curation to satisfy evolving user needs and set up the path to getting more customers.

What Steps Should I Follow To Create The Best SEO Content Strategy?

Creating your SEO content strategy can become much easier once you learn who your target audience is. However, it is not a cakewalk, meaning you need to carefully create a roadmap and execute it.

If you do not have any experience in digital marketing, it might be a bit difficult to build your content strategy. This is why a lot of businesses hire digital marketing agencies for their professional expertise.

But we’re here to teach you the different aspects of SEO content strategy to help you build one. So, what are you waiting for? Keep on reading to learn from the top digital marketers in the industry!

Discover Your Business, Competition, And Target Audience

Although it is difficult to create an SEO content strategy, the following table lists some questions that can help you discover your brand, competitors, and target audience. It will help you create a strategy that will help you drive more organic traffic.

Getting answers to all of these questions can help you efficiently plan an SEO content strategy. Moreover, it reduces the need for trial and error and increases the chances of getting more organic traffic.

Conduct Keyword Research And Create A High-Value Topic List

Keyword research is another important aspect of creating an SEO content strategy. Proper keyword research (based on the search volume) can help you get better recommendations and find out keywords that have low search volumes.

Although high search volume (SV) keywords are great, they are highly competitive, making them quite expensive.

This is why even the highest authority websites sometimes struggle to rank for these keywords. On the other hand, LV keywords offer marketers a few chances to rank quickly.

As soon as you’ve identified the top keywords that can help you get traffic, find out relevant topics that have the potential to get more readers. This will make it easier to plan your content beforehand and carefully curate articles.

Include Different Content Formats

Nowadays, video content is more popular among users and can quickly help grasp the attention of readers. We recommend checking out what type of content is trending in your industry for better conversion rates.

You must also analyze your target audience’s behavior and find out where they spend most of their time. Some common content types that you can focus on include:-

• Videos
• Infographics
• eBooks,
• Blog Posts,
• Podcasts,
• Interactive website content

Create Shareable Content For End-Users

Creating share-worthy content can help you get better ROI and maximize the efficiency and impact it has. Some factors you must consider are:-

• What content type performs well in your niche?
• Seasonal content topics
• Key performance indicators (KPIs)
• Site authority
• Outreach markets

Think Of Passive And Manual Link Acquisition Opportunities

Prioritizing any existing strong passive linking opportunities in your niche will help you get better results. But what exactly are strong passive link opportunities?

Well, topics that have multiple results and 100+ links provide strong linking opportunities. After all, the effort and cost to generate manual links are reduced.

However, you might still need to consider manual outreach at times. It will help you actively market your blogs in the relevant industry, which increases the chances of the content being shared. If your site is new and you want to build your domain rating, manual outreach can be a good option.

Establish Key Metrics To Track Your Success

When creating an SEO content strategy, it is important to track your growth and success. You can use tools like Ahrefs and SEMRush to get access to real-time data that helps you evaluate your progress toward your set goals.

Or, you can get the help of Google Analytics and Google Search Console to keep an eye on your site and new content pages.

Optimize Content And End-User Experience Over Time

The digital marketing industry is highly volatile, which is why you cannot set your SEO content strategy and forget about it.

As soon as your strategy starts working and gets you more traffic, you need to check whether the content is boosting conversion rates or not.

Revisit your pages at least once a year and update the content to stay relevant to changing market needs.

What was the first thing you read about this webpage before clicking?

Was it our website name? The description of the blog? Or is the title in bold? 

It was the title, wasn’t it?

The title that you read before clicking on our link is called the title of your website or title tag. The title “SEO Fundamentals: What Is A Website Title?” intrigued you and made you click on our webpage. This makes it a very important aspect to ace for us. 

Your title of the website is the first impression on any reader, which is why it’s crucial to make it right. Find ahead in this simple guide what a website title actually is, why it is important for UX and SEO, and how you can write it to be its most efficient self.

What Is A Website Title?

A website title, or a title tag, is an HTML element that helps you understand the webpage’s content. It is the first thing users read when they see your website link on the SERP. Here’s what a website title looks like on the SERP:

In the above picture, the text written in blue, saying “What Is HTML? Hypertext Markup Language Basics..” and “What is HTML? Definition of Hypertext Markup Language” are the website titles of the respective websites.

The title tag helps both the users and search engines identify the context of the website. It is how your website link appears everywhere. This makes website titles an important part of your On-Page SEO and, in fact, SEO in general. Hence, it is crucial to optimize them for ranking higher and getting more clicks.

Benefits Of Optimizing Your Website Title

Having an optimized title is crucial for your website’s SEO. Website title is how your website appears on the SERP, in open tabs, and on social media when your link is shared. Read along to find in detail how having a well-written website title can help your website:

1. Improved Search Engine Ranking:

Optimizing your website titles for SEO helps you rank your website higher in the SERPs. According to a Google update released in 2021, it was conveyed that title elements are used 87% of the time to determine website content. Title tags are also the way your website is showcased everywhere on the web. 

Along with showing up on the SERP, this is how website titles are displayed on open tabs:

Titles are the first impression of your website for users and search engines and the medium through which your website is recognized on the web. Well-written website titles also lead to easier crawling and indexing by search engine bots. The better you optimize it, the higher your chances of ranking.

2. Enhanced Click-Through Rates (CTR):

Your website’s click-through rate, or the number of impressions your website has, is simply the number of people who clicked on your website link. A higher click-through rate directly means a higher number of visitors to your website, which is the end result we all desire.

Website titles, when well-written and catchy, help in improving your CTR and driving traffic to your website. Lengthy and non-informative titles can lead to users skipping your website in the SERP. Optimized website titles help users identify if the website is relevant to them. Hence, good website titles also result in a better user experience. 

Best Practices For Creating An Effective Website Title

Titles aren’t difficult to ace. They are simply short descriptions of your website content. However, if done wrong, you can drive away potential traffic. Learn how to write them better here: 

1. Be Clear And Concise:

The ideal length for a title, or title tag, is 50-60 characters. A disadvantage of writing a longer website title is that the end of it might get cut off and end up looking like this:

This way, your website misses out on conveying the full message to the audience. Search engines also prefer a clear and concise website title. Make sure to directly convey what the website is about. 

2. Use Relevant Keywords:

If we’re talking about SEO, we’re always talking about keywords. It is important to include your target keyword in the title of your website. Including the target keyword at the beginning of your website, and title helps capture the reader’s attention more quickly. Along with this, it also makes it easier for the search engine to connect the user query with your website.

3. Make It Unique:

Creating a unique title tag for each of your web pages helps the search engine understand the context of the content better and also helps it differentiate between different keywords. This results in easier crawling and indexing of your website, making it important for optimization. Duplicate title tags confuse the crawler and might affect your website rankings.

4. Consider Branding:

It’s a good idea to add the name of your brand at the end of your title tag. This way, whenever your website pops up on the SERP, the readers keep reading the name of your brand. The name stays in their mind and creates brand awareness and credibility.

5. Avoid Keyword Stuffing:

Keyword stuffing in your title tag is unnatural and not appealing to read. Search engine algorithms also don’t cater to websites with keyword stuffing. Take this blog as an example. Instead of writing “What Is A Website Title?: Website Title Definition & Website Title SEO Importance,” we named it “SEO 101: What Is A Website Title? – Wittypen”, which is much easier to understand.

6. Be Compelling:

Make your title tag more compelling by writing titles using descriptive words and copywriting. As the website title is the first thing a user sees regarding your website, it is important to write it as catchy and attractive. The more descriptive the website title is, the more the users are inclined to click on it.

7. Test And Refine:

Using SEO analytics tools like Rank Math to test the performance and SEO strength of your title tag is a great way to improve your title tag. Here is a screenshot of Rank Math telling about the SEO performance of the title tag of my last blog:

Adding power words, sentimental words, and numbers to your title tag are great ways to improve your SEO score.

Summing Up

Titles are a small part of the wide landscape of SEO, but it’s a mistake to take them lightly. They’re how your website content is represented to readers and search engines. Writing website titles between 50-60 characters with attractive titles is the safest way to ensure higher rankings.

Coming up with titles is also a great way to show your readers your creativity. If coming up with good titles and creating quality content is something your brand is struggling with, outsource your content needs to Wittypen.

Wittypen is equipped with experienced SEO content writers and website content writers who will help your brand scale its growth in no time.

FAQs

1. Why is a website title important for SEO?

It is important for SEO as it helps search engines recognize your website’s content and link it with the search keyword and your web page’s target keyword. It also helps users understand if your website content is relevant to them, which enhances user experience.

2. How to create an effective website title?

These are a few steps to create an effective website title:

• Be clear and concise while writing your website title
• Use relevant keywords at the beginning of your website title
• Make it unique, and don’t let there be duplicates
• Consider adding your brand name
• Avoid keyword stuffing
• Use SEO tools to test and refine 

3. What is the ideal length for a website title?

The ideal length for a title tag is 50-60 characters. Anything longer than 60 characters has the chance to get cut off at the end of the SERP, which results in the brand not being able to convey its message completely.

4. How does the title impact search engine rankings?

An optimized title improves the On-Page SEO of the website and enhances user experience. It is the way your website is showcased everywhere on the web, and hence a well-written website title leads to easier crawling and indexing by Google bot, which results in chances of ranking higher.

5. Can I change the title of an existing webpage?

Yes, you can change the title of an existing webpage. You can do that by editing the HTML code of your website or by editing it in the control panel of your website.

Introduction

Content marketing without Search Engine Optimization (SEO) often lacks visibility and reach, limiting its potential impact. SEO is a familiar term, yet its dynamic nature presents challenges in achieving mastery. However, some companies have successfully navigated these complexities, achieving top rankings in search engine results pages (SERPs).

In our upcoming sections, we will highlight nine companies that have demonstrated exceptional outcomes by implementing robust SEO strategies. Discover how these companies leveraged SEO to drive their growth and gain insights into the effective tactics they employed. Get inspired by their success stories and consider how you might apply similar strategies to enhance your own SEO efforts.

What is an SEO Case Study?

An SEO case study effectively demonstrates how a consultant or agency collaborated with a client to achieve significant improvements in their SEO performance.

Many brands, aiming to enhance their local SEO strategies, choose to work with SEO agencies or consultants to help reach their desired objectives. A case study provides a detailed account of a brand’s journey from their initial position to improved standings in search engine results pages (SERP)—with outcomes like increased organic traffic, higher conversion rates, and improved keyword rankings.

It’s important to note that SEO strategies are not one-size-fits-all. While some principles, such as content creation and keyword optimization, are universal, the application of SEO tactics can vary widely depending on specific industry niches, budget constraints, and business goals.

By examining an SEO case study, you can identify key performance indicators and the strategies employed to achieve those results. These insights offer valuable lessons and actionable tactics that can be tailored to enhance your own brand’s SEO strategy.

9 SEO Case Studies With Mind-Blowing Results

Read along to find how 9 companies boosted their SEO results and gained commendable results with consistent efforts and great planning.

1. Windows Report

Windows Report is an independent online publication. It is based in the UK and was founded in 2012 by Radu Tyrsina. The website posts content on everything related to Microsoft Windows, including Microsoft guides, software, hardware, and gaming.

Their SEO strategy:

Windows Report implemented the following changes when its growth went stagnant:

Windows Report implemented the following changes when its growth went stagnant:

• On data.windowsreport.com, the company built a linked graph for the magazine.
• By using the ‘entity-based content model’, the company redesigned the organization of its content.

The Results:

Windows Report saw 61% organic growth in 8 months, making their monthly organic traffic more than a million.

2. AI Content SEO Case Study

Rahul Bhatia performed a SEO case study on AI written content to understand how well it ranks. For the test, his entire working process remained the same, except “The only thing different this time was all the content pushed on this website was AI content using multiple tools.”

The Strategy:

• Publishing 400+ AI-written articles from December 2021 to March 2022
• Creating listicles on generic topics with low-competition keywords
• Waiting six months to see SEO growth

The Results:

The website saw 129% growth in April-May 2022 with 2.1k organic visitors. However, Google updated its algorithm with a “broad core update” in May 2022, which started devaluing AI content. The organic traffic decreased by 23% after the update and dropped 44.2% by June 2022. 

The good news? Human-written content will never go out of style.

3. SMA Marketing For A Client’s Website

SMA Marketing is an agency that provides personalized inbound marketing and SEO services to companies. For one of their clients who wanted to rank higher in a competitive SERP, SMA marketing implemented the following strategy that resulted in wondrous results.

Their SEO strategy:

For their client, SMA marketing implemented Semantic SEO and structured data onto their website. Here’s how they did it:

• They implemented a pillar-cluster model. Introduced by HubSpot, the pillar-cluster model includes a pillar page on a core topic that is interlinked with topic clusters made of long-tail keywords around the pillar page’s main keyword. 
• Building a knowledge base in connection with the linked open web.
• Optimizing for rich feature snippets with schema markup.
• Focusing on product reviews, FAQs, and video creation.

The Results:

SMA Marketing’s client noticed a 289.65% rise in website clicks, a 256.76% rise in impressions, and a 211.17% rise in ranking keywords on the website.

4. DiggityMarketing For A Client’s Website

DiggityMarketing provides test-based SEO solutions for companies and is founded by Matt Diggity. His team at The Search Initiative implemented SEO strategies for a client that needed more organic traffic toward their core landing pages.   

Their SEO Strategy:

• Focus on creating new content landing pages via Power Hubs, which is simply the pillar-cluster model.
• Using informational keywords (keywords in phrases, like questions) to improve the website’s keyword visibility.
• Optimizing the website’s main menu for easy crawling by Google bot and a seamless user experience for the audiences.
• Reducing the number of orphan pages on the website (pages with no internal linking).
• Practicing link building

The Results:

DiggityMarketing’s client’s website’s organic traffic increased by 114.25%. Also, the number of top 100 ranking keywords increased from 2707 to 5013, or by 85.19%.

5. Rtings.com

Rtings.com is a website that contains in-depth product reviews to help users find the best product for their needs. 

Their SEO Strategy:

Rtings.com’s SEO strategy includes the following key points.

• Optimizing the website structure for easy crawling and better UX
• Creating multiple brand category pages to drive traffic
• Dividing the category pages into subcategories and product pages
• Practising internal linking and adding a ‘recommended articles’ section
• Paying attention to their YouTube channel

The Results:

Rtings.com currently has a 4.1M organic traffic rate on the website, along with 608k backlinks and 2M ranking organic keywords.

 6. Lovish Madaan’s Client

Lovish Madaan’s client’s website was making $0 and costing more than $5k a month. For this lifestyle niche website, he implemented SEO strategies to make the site grow.

The SEO Strategy:

• Performing keyword research and fixing old content pieces
• Incorporated schema markup
• Performing internal linking and forming content clusters
• Improved website load speed
• Paid attention to Google’s core web vitals
• Added the latest FAQs regarding the keyword

The Results:

In three weeks, the website impressions rose from 421k to 839k, and the clicks increased from 6.12k to 11.4k. The website outranked top performing in the industry with 0 DR.

7. Alpino Health Foods

Alpino Health Foods is a peanut powerhouse company in India that was founded in 2016 and aims to ‘make India a protein-rich nation’. The company was facing a low conversion rate as it had never focused on SEO and wanted to increase its organic traffic. 

Their SEO Strategy:

• Conduction a conversion audit (CRO audit) to analyze the customer journey on their website
• Identifying and rectifying design issues and technical issues to improve UX and SEO mistakes
• Performing deep data research to make informed decisions by understanding critical pain points
• Keeping a check on website performance and performing A/B tests on the eCommerce website
• Creating a content SEO plan

The Results:

Alpino Health Foods saw an 81.79% increase in its website conversion rate. The organic transactions rose by 361.84%, and the organic revenue rose by 515.76%. The organic traffic increased by 133.86%, and the bounce rate decreased by 53.70%.

8. Serious Eats

Serious Eats is a culinary website for fresh recipes and cooking tips, among various other great content. For their growth, they paid critical attention to Google’s E-E-A-T guidelines. E-E-A-T in Google stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Their SEO Strategy:

Here’s how Serious Eats improved its website rankings:

• By designing their home page in a way that showcased their years of operation, monthly readers, and the minds behind the brand at the top of the page to build trust with readers.
• Crafting an informed and in-depth ‘About Us page
• Adding a personalized touch by including Editor’s Notes and giving clear recommendations to highlight the experience
• Getting experienced writers from the industry to showcase expertise on the topic
• Using self-clicked images instead of stock photos to show authenticity

The Results:

Serious Eats is now a huge website with authority in the domain with 6.5M monthly organic traffic, 3M organic ranking keywords, and over 7M backlinks in its hand.

9. Wastecycle (Now part of Enva)

Wastecycle (now part of Enva) provides recycling and waste management products and services. For their new online skip ordering service, they required digital marketing services to increase their sales and optimize their website SEO.

Their SEO Strategy:

• Optimizing the website for Local SEO
• Improving visibility in Google My Business
• Improving website SEO with on-page techniques
• Building high-quality backlinks

The Results:

Wastecycle (now part of Enva) visibility in the SERPs was boosted for 3 target cities. The website saw an 87% increase in local traffic, a 150% increase in clicks for the keyword ‘skip hire’, and 297 different keywords ranking on the first SERP.

Moving Forward

Implementing some of the strategies that these companies used for their growth is a smart way to scale yours. What works for most people might not always work for you, but in the world of marketing, there’s never harm in experimentation.

If you’re struggling to create great quality content with SEO to scale your brand, outsource your content needs to Wittypen.

We’re a company with a vetted pool of talented content writers who have vast SEO knowledge to help you grow your brand to greater heights. Don’t worry about the added cost of maintaining a content team – we have got you covered.