Category: Content Writing

As a marketer, you aim to write content that ranks high on Google and increase organic traffic. And the way to get there lies in three magic words: Search Engine Optimization (SEO).

But what is SEO content writing exactly?

Simply put, it’s the process of writing content to make it visible on the first page of major search engines like Google. High SEO rankings increase your chances of getting free, recurring, and highly relevant traffic to your website. The result is more money in your bank.

So how do you write content for SEO and get on the coveted first page of Google? Read on to find out!

The Impact of SEO Writing on Search Engine Rankings

1. How SEO Writing Improves Search Engine Rankings

To realize the significance of SEO, you must first understand how Google rankings work. When Google ranks your website, it usually looks for three major things: authority, relevancy, and usefulness to end users.

This is where SEO content writing assumes importance. It helps improve Google’s opinion of your page by focusing on the following aspects:

• Researching for target keywords
• Creating quality content that matches the user’s intent
• Optimizing headers for easy page crawling

However, SEO in content writing goes beyond just covering all possible keyword combinations and search terms. It also focuses on creating engaging content that provides valuable information to readers and helps them make the right decision.

2. The Role of Backlinks in SEO

Backlinks refer to links from someone else’s site to your website. They’re recommendations from another website to view your content and learn more about a specific topic. Since backlinking happens outside your website, it’s also known as off-page SEO.

Backlinks improve your rankings because search engines view endorsements from other websites as a sign of authoritativeness and relevancy. The more authoritative your website content, the more Google will favor you.

Additionally, backlinks enhance your website’s visibility and help you gain more visitors through referral traffic.

3. Measuring the Success of SEO Writing

It’s crucial for marketers to continually measure the efficacy of their SEO efforts and make timely adjustments as necessary. After all, it isn’t easy to improve what you can’t measure.

An SEO writer should track everything, from visibility and rankings to crawl efficiency and backlinks. Defining and tracking your success will help push you to improve and pivot your priorities.

While you can measure as many KPIs as you like, here are a few you should not miss out on:

• Revenue, ROI, and conversions
• Website traffic
• Rankings on search engines
• Website health and visibility
• Crawl efficiency and backlinks

4. Common Mistakes to Avoid in SEO Writing

While incorporating the best practices to improve SEO, you cannot overlook common SEO content writing mistakes. Here are some errors SEO professionals make that can hurt their SEO ranking:

• Writing for search engines instead of readers
• Writing content without proper research
• Publishing non-original content
• Stuffing keywords rather than implementing them naturally in the content
• Using generic or ineffective anchor texts (instead, opt for a variety of anchor texts)
• Skipping title tags and meta descriptions
• Failing to satisfy search intent
• Not optimizing for mobile

10 Best Practices for SEO Writing

Here are some best practices and SEO tips for content writing to rank high on Google in 2023.

1. Use Keywords Strategically

Choosing the right keywords can make all the difference in outranking your competitors and rising to the top spot on search engines.

While search volume is a good metric for deciding the popular keywords, you must ensure they’re highly relevant to your business and industry. Also, it’s not just about what keywords you use but how you use them. The best practice would be to include them organically in the content and refrain from over-stuffing.

2. Write for Humans and Search Engines

Focusing entirely on writing content for SEO can make your content too robotic.  Remember, your content won’t appeal to search engines unless it appeals to your audience. So, always keep your user’s interests and motivation in mind and address their challenges and pain points in your writing.

Good SEO content should resonate with the audience and thoroughly answer their search intent.

3. Use Header Tags

Header tags are HTML tags used to introduce the content below them. Think of them as chapter titles in printed books. These tags are good for SEO because they structure your content and make it readable and accessible for users.

As for search engines, headers provide them with a hierarchy and give a better context of what your content covers.

4. Optimize Images

Images with high resolution and larger dimensions considerably impact your page loading speed. For fast page loading and better SEO, compress your images to optimum size using good quality online image compressors.

Also, consider adding alt texts to images. They provide search engine crawlers with better image context and are a key contributing factor to better rankings.

5. Create High-Quality Backlinks

We’ve already discussed the role of backlinks in SEO. However, remember that it’s not the quantity but the quality of backlinks that impress Google.

Publishing informative content and original research, creating infographics, and guest blogging are some effective ways to build high-quality backlinks organically.

6. Use Meta Tags

Every content piece must have a title and meta description. Unique and attractive meta tags entice users to open your page. They also tell search engines what your content is about so they can appropriately display your website on search results.

The ideal length for a meta title is 70 characters, and for a meta description is 160.

7. Use Internal Linking

Linking to related pages or posts on your website helps the audience discover more of your content and trust you to be a credible source of information on your niche.

From the SEO viewpoint, internal links help pass authority (or PageRank) to important pages on your site. So, include internal links that tie naturally to your content for better SEO.

8. Use External Linking

If you add quotes, data, research, or statistics in your post, link them to their source. It suggests that you’ve done your research and can be trusted, thereby increasing your credibility with both the audience and search engines.

You can also link to reputable and helpful pages (that aren’t your competitors) to offer readers additional information you haven’t covered on your website.

9 Use Structured Data

Structured data is a standardized format for providing information and classifying the contents of a page. Adding structured data to your content enables the creation of ‘rich’ search results or snippets that are more engaging to users.

You can find structured data markup for almost any type of content on Schema.org and use them to enhance your visibility and SEO.

10. Monitor Your Progress

Monitoring and tracking your progress is an essential part of SEO-based content writing. It allows you to verify the progress you’re making in your SEO efforts.

It’s even more important to track when trying a new technique. You can quickly understand what’s working in your favor and what’s not and can take corrective actions for better results.

Top Performing Examples of SEO Content Writing

A great way of learning how to write an SEO article is by looking at top-performing SEO content and analyzing its success. Here are some excellent examples of SEO writing to learn from.

1. Easy Readability

While searching for information on the internet, you often come across web pages that overwhelm you with a sheer volume of information packed in one paragraph. Such web pages are hard to read and often turn visitors away, even when they could satisfy the user queries.

To attract and retain visitors, you need to present information in a way that is easy to read and digest. A great example of this is Clarity Council’s blog.

Below is an excerpt below from one of their blogs. Not only is the messaging clear and concise, but also formatted in a way that’s easy to skim. Also, the author has highlighted the focus part, so readers looking for quick answers can easily spot it.

2. The Right Tone

Finding the right tone of voice can make all the difference in connecting with your audience. It’ll make your audience feel understood and encourage them to try your product or solution.

Your tone can be conversational, humorous, friendly, or formal, depending on your audience. However, when dealing with sensitive issues, you must make the extra effort to sound compassionate and empathetic.

Here’s a writing sample from Chiavaye, a lubricant created for women with endometriosis. You’ll see that while the writing is conversational and direct, the writer also empathizes with the readers and makes them feel comfortable by stating that they’re not alone.

3. Catchy Headlines

The headline gives the first impression of your content to the audience. It should be intriguing enough that the audience would want to click it and read the entire post.

One effective headline technique is to use numbers in the headlines. A study by Conductor found that headlines with numbers were the most preferred headline types, with 36% preference. They are also likely to generate more social shares and attention.

If you open the BuzzFeed homepage, you’ll see that most of its headlines are listicles with specific numbers. Now you know one reason why the site gets so many clicks, views, and visitors.

4. Early Demonstration of Relevancy

Writing lengthy introductions might work for scoring on your term papers, but they hardly work for SEO purposes. Remember, your goal is to write relevant content so that Google puts you at the top of search results. An effective way to prove relevancy is to target the main keywords early on in the content.

Here’s a HubSpot article that demonstrates the point. The piece talks about writing email lines, and within the first 50 words, the writer has already targeted the main keyword three times.

Take the lesson from HubSpot and try increasing the keyword density at the beginning of your next blog to see how it fares for you.

5. Crisp and Professional

Writing SEO articles on technical content can often be jargon-heavy, making them difficult to comprehend. Flexbase, an automated payment platform for contractors based in San Francisco, tackles the problems quite diligently.

Here’s a screenshot from their page talking about Lien Wavers in Texas. Flexbase has presented the supposedly boring content in a way that is easy to read and digest.

Though the style is formal and the content does contain construction-related jargon, readers will have no problem understanding what Flexbase offers, that too very quickly!

How to Implement SEO Writing for Your Business?

Now that you’re equipped with all the essential tips about SEO-based content writing, let’s look at how to implement SEO writing for your business.

1. Creating an SEO Writing Strategy

Creating a solid SEO strategy is the first step toward winning the SEO game. It helps you organize the content to gain maximum organic traffic from search engines. This way, search engine bots will identify your area of authority and better rank your site.

Having an SEO strategy is essential to stay on track while creating content. With a strategy in place, you can write SEO articles users search for instead of random articles. Creating a solid SEO strategy should entail the following steps:

• Making a list of topics
• Researching keywords based on the topic
• Building pages for each topic
• Creating a consistent blogging schedule
• Creating a link-building plan
• Staying up-to-date on new SEO practices
• Monitoring your success

2. Hiring an SEO Writer or Agency

The next step is hiring an expert SEO content writer or agency to help you meet your SEO goals.

Outsourcing is a popular option in SEO blog writing since it helps businesses leverage the expertise of professional writers. But before you start hiring, you need to decide whether you want an in-house writer, a freelancer, or an agency. All options have pros and cons, which you need to gauge before deciding.

Alternatively, you can choose Wittypen as your content partner. We have a pool of over 1400 talented SEO writers specializing in various domains. Plus, our platform provides management, quality, flexibility, and the ability to scale, to help your brand reach new heights. Sign up today to see how we work!

3. Tips for Working with an SEO Writer

To make your partnership with the SEO content writer successful and generate awesome content that drives results, follow the tips below:

• Be clear about the scope of the project. This includes payment terms, deadlines, number of revisions, etc.
• Provide the writer with essential project information such as the target audience, business information, brand voice, content length, links you want to add, etc.
• Communicate the specific content creation tasks they are responsible for. Will they do the keyword research, or will you do that from your end? Do they need to supply images as well?
• Determine the communication process. They could be video-friendly platforms like Google Workspace or instant chat platforms like Slack.
• Choose collaborative writing platforms like Google Docs for easy edits.
• Provide feedback.

Get Started With SEO Writing!

In the end, SEO content writing boils down to satisfying the searcher’s intent with the best possible answer and presenting it in a manner that’s easily skimmable and digestible.

Follow the ten best practices mentioned above and climb your way to the top of the SEO ladder! Also, note that search engines’ ranking algorithms change from time to time. Make sure to stay abreast of the latest updates and guidelines.

FAQs

1. What is SEO writing, and how does it work?

SEO writing is following SEO best practices while creating and optimizing content to rank on search engines like Google. While writing articles for SEO, you should not only answer user queries but also present the answer in an attractive and digestible manner.

2. How do I optimize my website for SEO?

You can optimize your website for SEO by following these SEO content writing practices:  

• Use keywords strategically
• Write for humans and search engines
• Use header tags
• Optimize images
• Create high-quality backlinks
• Use meta tags
• Use internal linking
• Use external linking
• Use structured data
• Monitor your progress

3. How can I improve my website’s search engine ranking?

You can improve your website’s search engine ranking by creating high-quality content that answers user queries and optimizing them for SEO. If you aren’t an expert in writing SEO articles, you can hire a professional SEO web content writer to do the job.

4. What are the best practices for SEO writing?

The best practices for SEO writing include:

• Structuring the content
• Using relevant keywords
• Using header tags and meta tags
• Backlinking
• Adding internal and external links
• Optimizing images

5. How important is keyword research for SEO ranking?

Keyword research is an essential part of writing articles for SEO. It helps you find out what users are searching on search engines. You can then create quality content using the keywords to outrank your competitors.

6. How do I create SEO-friendly content?

Article writing for SEO is mainly about following the SEO guidelines and best practices. At the same time, you must ensure that you don’t write specifically for search engines but more so for your readers.

7. How can I track my website’s SEO performance?

You can track your website’s SEO performance by monitoring key KPIs such as revenue, conversions, website traffic, rankings on search engines, website health, visibility, crawl efficiency, and backlinks.

Have you been staring at the computer screen searching for the best topics to write an article on? What you actually need is the right approach for deciding on a blog topic. Confused about where to start? This guide will help you navigate more than 25 article ideas for creating engaging blogs your audience will love to read and search engines will love to rank.

Best Article Ideas and Topics to Make a Splash

The secret of a successful content writer’s magic lies in their research. The better your research, the more meaningful and informative your content will be—which is what your readers come to the web for.

Let’s take a look at some trending topics to write about across various industries.

How-To Guides

How-to guides have become the most sought-after blog form writers love to write and readers love to read. These blogs focus on delivering step-by-step instructions to the audience, guiding them on “how to” do things.

For example, some trending topics to write about in how-to guides would be:

Topic: A step-by-step guide to investing in ABC

Topic: How to update XYZ software

Such guides are information-focused and often targeted to help the reader achieve a certain goal. Unless your how-to guide does that, there’s no point in writing it.

By nature, how-to guides are best suited for the SaaS and finance industries. Why? With technology and finance, there’s always scope for doing better and gaining more. People want to know how they can maximize their returns from technology and investments.

Finance

People have become more financially responsible after the shock of the pandemic and are seeking ways to grow a corpus to support them during the rainy days. This forms the backbone of most personal finance blogs today. The blog topic below hit the mark:

Topic: “A step-by-step guide to build a personal financial plan” by Principal

SaaS

The digital revolution has brought forth a huge wave in the adoption of cloud technology. SaaS has become ingrained in the network of work and business.

How-to guides that help professionals make the most of their SaaS products have thus gained popularity today. This How-to-Geek blog is a good example:

Topic: “The Beginner’s Guide to Google Docs” by How-to-Geek

Interview-Based Blogs

Consider this: what would you rather believe—your relative’s adventures with his investments or a finance professional’s own words regarding how to handle your money?

In situations where credibility is important, you should turn to interviewing industry professionals and writing blogs (with their permission, of course) with insight. This is the kind of knowledge that the audience seeks.

Words coming straight from an experienced expert’s mouth are more likely to be followed, shared, and believed rather than your own take on the capabilities of complex technology or on which stocks to invest in.

Needless to say, sensitive, ripple-creating industries like finance do best with interview-based blogs.

Some of the most trending topics to write a blog in the interview-based form would be:

Topic: What’s trending in crypto? In interview with XYZ

Topic: Fixed deposits: What to expect?

Finance and Crypto

Companies like Forbes and Forrester do a lot of interviews to corroborate the information and insight they deliver through their content. This is one of the major reasons their blogs are highly regarded, referenced, quoted, and cited by many other bloggers.

In the example below, Forbes broadly covers the same topics and quotes insights from an interview:

“Forbes’ First Crypto Exchange Rankings | Exclusive Interview With Our Data Director” by Forbes

Listicles

Listicles: blogs that are written in the form of a list. This blog form is suitable for when you wish to tell your readers about a lot of things, but you know that the audience is impatient. How do you deliver loads of information in a precise manner without losing out on the engagement midway? You make a list.

Lists allow you to quickly let your readers scan what you would be talking about. It throws the ball in their court—you’ve made a list; now they can choose what they’d like to read about.

Listicles are best suited for eCommerce and SaaS industries where there are more products than stars in the sky. You can cover a lot of bases by picking one kind of product and creating ideas for content writing through listicles.

Here are a few best topics to write an article in listicle format:

Topic: “Top 10 best [product] in India 2022”

Topic: “The Ultimate List of [SaaS technology products/services] for [Month/Year]”

eCommerce

The Economic Times really capitalizes on eCommerce listicles:

“Best 15 Litres Geysers in India” by The Economic Times

And so does the eCommerce brand, Purplle:

Topic: “Top 10 Shampoo Brands In India 2022” by Purplle

SaaS

With more and more competing SaaS tools in the industry today, the audience needs to be given a bird’s eye view of their options. The SaaS listicles shown below really help drive the point home:

Topic: “The 14 Best Free Note Taking Apps to Use in 2022” by ClickUp

Topic: “13 Best AI Photo Editor Software in 2022 (Compared & Reviewed!)” by Expert Photography

User/Customer Story Blogs

Relatability drives empathy. Empathy is a great way of connecting with the audience. The best way to do that is through content writing ideas that center on telling a real-life story.

If you’re a business and seek to connect with your target audience, you can request one of your happy customers to tell their story of transformation while using your products.

Because of the nature of customer story blogs, they’re best suited for healthcare and EdTech industries—both are extremely user-centric and directly impact their lives and futures. This weighs heavily on the readers’ minds and urges them to try the product or service being talked about.

A few great examples of easy articles to write about in customer story blogs are:

How [product/service] is transforming the lives of [community]

What our customers are saying about [service/product]

The important thing to note about these blogs is that you should have actual results to show for the blog you’re writing—numbers, statistics, and a measurable impact, preferably. You can also include the methodology adopted, solutions used, and technologies involved to drive more awareness.

Healthcare

In healthcare, people want to know that patients get better. CTOAM does this beautifully:

Topic: “Patient Presentation: Squamous Cell Parotid Gland” by CTOAM

Remember: healthcare is also about technologies, not just treatment. A B2B blog can also be successfully written in that vein:

Topic: “Southern Cross Healthcare Migrates Critical Patient Records to AWS” by ORION HEALTH

EdTech

Since eLearning, remote schooling, upskilling, and reskilling became big after the pandemic, brands like Cisco capitalized on customer success stories:

Topic: “Customer Spotlight: How One Montessori School Delivers Engaging and Inclusive Learning Experiences with Webex Rooms” by Cisco

EdTech runs on technologies, which is showcased beautifully by the blog shown below: a combination of customer story and interview blogs:

Topic: “A Full-Circle Connection Customer Success Story with Microsoft in Education” by Connected

Product Comparison/Alternative-to Blogs

With high purchasing power, people want to know what they’re investing their money in. Detailing how various products and services stack up against each other gets consumer attention very quickly.

Some catchy titles for articles in the comparative niche could be:

Topic : [Product 1] v/s [product 2]: which is best for you?

Topic: Features to consider when choosing the best [product/service]

When you think about it, such blogs are the best-suited formats for the SaaS and eCommerce industries. You can also write comparative blogs for OTC products in the healthcare industry.

SaaS

Countless cloud-based apps hound the internet today, and users are left confused about which ones they should use. Zapier expertly capitalizes on this conundrum:

Topic: “Evernote vs. OneNote: Which note-taking powerhouse is right for you? [2022]” by Zapier

Every tech industry has its own take on various SaaS apps and technologies:

Topic: “Should You Use SharePoint or Google Drive?” by Dock

eCommerce

Writing alternative-to blogs is a great way to insert desired products in the list as a second option for your customers. Shopify proves it with this blog:

Topic: “Conquering Our Caffeine Addiction: 8 Surprising Substitutes for Coffee” by Shopify

There are also plenty of content writing ideas for educating customers about products that your eStore offers:

Topic: GLYCOLIC ACID VS. SALICYLIC ACID: WHAT ARE THE DIFFERENCES? by Kate Somerville

Product Update Blogs

Product update blogs can be a bit tricky to write—they must be timed correctly to generate the kind of audience traffic you need.

You need to be engaged in following a product and related news like a hawk in order to quickly put together a blog whenever something new is announced. This seems daunting but is actually easy when you’re an avid follower of a technology or product.

These blogs, needless to say, work best for SaaS and Healthcare. eCommerce is a contender industry in the list, but with the wide range of content already available in the niche, your update blog may get lost in the noise.

Some good examples of content writing topics in the niche are:

[Product update]: everything you need to know

How to prepare for [product update]

What to expect from [Product update]

Suggested Reading: 25+ Best WordPress SEO Checklist for 10x Traffic: Full Guidance

SaaS

Search Engine Journal demonstrates how product update blogs are written best:

Topic: Yoast SEO 19.10 Update – Know This Before Updating by SearchEngineJournal

You can also cover update history timelines for SaaS marketers, like SemRush:

Topic: These Are the Most Important Google Algorithm Updates (That Still Matter Today) by Semrush

Healthcare

Blogs that focus on medical innovations are a great topic for update-oriented articles:

Topic: “GlucoRx showcases “world’s first” multi-sensor non-invasive CGM at MEDICA” by MED-TECH Innovation

Company Culture Update Blogs

Company culture blogs are all about letting the outside world know about how a company is responding to trends or keeping its employees happy.

The topics can also focus on social and community issues, new launches, major overhauls, and a lot more—that’s what makes these blogs interesting. Think about Tesla: aren’t you always curious to know what happens behind the scenes?

Such blogs can have topics like:

Topic: How [Company name] is responding to XYZ crisis

Topic: How XYZ initiative helps employees boost productivity

Topic: Coming Soon: [Company news]

Even better if you write about your own company after running the blog through the content administrators. These blogs do best in healthcare and finance.

Healthcare

Look at how CHG creates healthcare blogs about how to improve company culture:

Topic: “5 key strategies for strengthening your company culture after the pandemic” by CHG Healthcare

Finance

And finally, Great Place to Work shows how to write company culture blogs for finance:

Topic: “Great Companies Show Finance Can Be Fun: by Great Place To Work

Tips to Generate Content for Topics Faster

Getting to the market first is everything today. With this much competition, how do you get content writing ideas and bring them to fruition faster? 

Follow the steps below to streamline and accelerate your content creation process:

1. Develop a Content Strategy: You need to figure out why you’re creating content. You also need to know the kind of readers you have to align the content better.
2. Make a Schedule: There’s no greater motivator than a deadline. When all your topic ideas are in place, put them on a calendar.
3. Prepare Extra Headlines: Headlines are subtle CTAs. Unless they are catchy, the content won’t get read. Have a few extra headlines for each content handy.
4. Speed up Content Generation: Gather interviews, request users to create their own content for you to share, and compile something like “insider stories”—it helps fill the content gaps and is highly relevant.
5. Be Channel Agnostic: Ensure all your posts are responsive and can be inter-shared between platforms.
6. Know When You Work Best: Clock your productive times. This is when you should be writing to create content the fastest.
7. Let the First Draft Be: Don’t over-criticize your writing. Just write the first draft uncensored, and start editing from there to save time.

Read More: 22+ Content Writing Examples, Useful Tools & Best Practices

Conclusion

Content marketing is a surefire way to increase traffic on your digital channels. The more interesting and SEO-polished your content is, the higher hits you will receive.

Leverage the guide above to make a smart selection of content writing ideas and create content on schedule.

Go on, get writing!

Frequently Asked Questions

What is content writing?

Content writing is an arm of digital marketing that involves planning, creating, editing, and posting content for the web that aims to generate online traffic for a business.

How to become a content writer?

Content writing is skill-based; you don’t need a formal education to begin your career in content writing. If you have a strong command of any language, you can build your own brand online. Alternatively, you can sign up as a writer on content writing platforms like WittyPen.

What are content writing skills?

As a content writer, you should possess the following skills:

• Capability to write in different styles
• Strong skills in information research
• Understanding of SEO
• Clear, expressive writing skills

How can I get ideas for content writing?

The best way to get content writing ideas is to follow the topics that are trending. It can be in any industry, like entertainment, politics, technology, lifestyle, or travel.

What are the ways to improve my content writing?

You should write catchy headlines, keep your content easy on the reading scale, stick to the word count, always do a fact-check and keep content relevant, and most importantly—keep practicing!

Site experience and value-addition have become the biggest growth drivers for businesses globally. And content writing has proven to be a game-changer in this regard.

Content writing is the practice of writing relevant web pieces that provides information to users about a certain topic. Writing adds value to users and provides them insight into what your business is all about. However, the content creation process can be time-consuming for even large organizations. 

Writing in a dull tone or providing unrelated information often turn users away. To ensure you don’t make the same mistake, we’ve prepared this guide to help you understand what is content writing, its different types, some content writing examples and a few best practices you can follow. Let’s dig in!

What is Content Writing and What Are Its Benefits?

Content writing is widely discussed across various industries due to its strategic importance in business communication.

At its core, content writing is a strategy implimented by businesses to aid customers in making informed decisions about their products. This strategy includes creation of different forms of web content such as guides, blog posts, short copies, advertisements, and whitepapers, all designed to enhance customer understanding of a business offerings.

To ensure relevance and effectiveness, companies often rely on analysis of past customer data, industry trends, and targeted research when crafting content. This approach ensures that the content not only informs but also addresses customer problems and questions.

Content writing possesses the significant ability to convert visitors into loyal customers. But how exactly does this happen? Let’s briefly dive into the impact of content writing on customer engagement and loyalty.

1. Content Represents Your Brand

The content on your website is a direct reflection of your brand’s values and offerings. Through your writing, you communicate to customers what you offer and why they should prefer your products over competitors’. It’s crucial that this message is both impactful and consistent to effectively persuade them.

To stand out and resonate with the audience, many brands use humor, facts, and various other elements into their content. These additions make the content unique and enhance its appeal, making it more engaging and memorable for readers.

2. Content Helps You Reach More People

Effective writing can significantly broaden your business’s reach. By optimizing content for SEO, you enhance your visibility on search engines, which connects you with a larger audience.

Additionally, crafting user-friendly and engaging content boosts its shareability across various platforms, further extending your reach and impact. This strategic approach to content creation attracts more viewers and fosters greater interaction and communicates your message.

3. Publishing Content Regularly Gives People a Reason to Come Back to Your Site

We’ve briefly discussed the definition of content writing as something that educates, informs, and inspires your audience. By regularly publishing articles that provide value on recent industry trends, you give them a reason to come back to your site.

Companies with targeted and value-added content have found that it can help them increase conversion rates, and more than 78% of CMOs believe that content is the future of marketing.

What are the Different Types of Content Writing?

Choosing the type of content writing that best suits your brand can be confusing— understandably so. Each material creates a different impact. 

Don’t sweat. We’ve compiled a list of all the content writing types to help you gain a competitive edge. Let’s explore them one by one. 

Copywriting

Ads, micro-copies, CTAs, ads, etc., fall under copywriting. The goal of copywriting is to attract customers and sell your product. They are brief messages that may appear on website landing pages, sales pages, search engines, and home pages. 

SEO Writing

As the name suggests, SEO writing helps you rank higher on search engines, and it is the propeller behind your digital marketing strategy. It includes keyword-rich content with interlinking to help you gain visibility. Blog posts, landing pages, home pages, ad descriptions, etc., use SEO content to improve engagement.

Long-Form Content

Many companies create long-form content such as case studies, product guides, whitepapers, and more to introduce users to their products and how they work. 

Emails 

This type of content writing is distinct. It connects you directly to the audience and helps you create personalized content. You can send targeted email campaigns to potential and existing customers about offers, recommendations, etc. It increases engagement and keeps them invested in what you’re offering. 

eBooks

These are downloadable versions of printed books that users can download after signing up. They cover a topic comprehensively and give readers the information they need.

Top Examples Content Writing Examples

A content writing strategy works when you understand your customers’ needs. Rather than existing, these pieces only work when you write them with intention.

Let’s explore excellent Seo content writing examples from brands who have perfected the art of content writing and increased customer engagement:

1. Hubspot

A stellar example of good writing is Hubspot. They have ebooks, case studies, and research papers on almost every topic related to marketing.

Being the best CRM software for global businesses, Hubspot has many free and paid tools to help companies achieve growth. Instead of pushing out content aimlessly, the company is focusing on creating an ecosystem that educates growing businesses on creating successful marketing strategies. 

The company successfully focuses on its customers by giving them easy access to hundreds of how-to guides and industry trends. They’ve also designed courses for budding marketers to ensure that they kickstart their marketing journeys with ease. 

You can check out their blog and other content marketing resources to understand how they help companies. 

2. Canva

As one of the most innovative companies in the world, Canva has empowered designers worldwide, unlocking creativity and collaboration at scale with its platform. Canva in itself is a masterclass on SEO content writing examples

In today’s competitive market, it’s not enough to create a product. Canva realized it from the start, and they created content that helped their users. They have blogs, content templates, how-to guides, and more to educate their users on designing the best social media posts and presentations. 

The company uses a professional and user-friendly tone to help designers innovate at scale. Unlike investing too much in paid marketing, Canva utilizes the best content writing tools and uses social proof to build trust and loyalty. 

 3. Basecamp

If you’re running a SaaS company or in the tech space, Basecamp has excellent samples of content writing that you may want to take inspiration from.

The company uses excellent copywriting to capture the essence of its project management tool. It uses short and easy-to-read snippets that provide value to users. 

With its targeted writing approach, the company publishes value-added content for business owners, freelancers, and IT professionals. Apart from using smarter and tighter copies for its product, the company also uses social proof uniquely and engagingly.

4. Zendesk

Zendesk is a CRM software that helps businesses manage customer service. Like Hubspot and Basecamp, Zendesk’s writing style is easy-to-read and to the point.

The unique content portfolio of Zendesk includes blog posts, how-to guides, videos, and infographics to encourage businesses to build growth momentum. 

The company also has a dedicated section about how users can derive value from their product. From customer success stories to training videos, the tech company has perfected the art of adding value to businesses through its writing.

The above image showcases the company’s unique and humourous messaging and Zensar is an excellent case study for SEO content writing.

5. Bumble

Bumble is a dating application that curates its content around its mission—to help people develop meaningful connections.

Along with creating messages showcasing the dating app’s uniqueness, the company invests significant time in capturing the different stories and emotions of people that use the application. 

The company uses digital films and is loud on social media about pertinent topics like inequality and women empowerment. Their most famous campaign is around ‘women making the first move’:

6. Investopedia

Another example of good writing is Investopedia. Founded in 1999, Investopedia publishes financial content that helps users gain better insights into complex finance terms and strategies. It also publishes articles on investing knowledge and stock market updates, empowering users to control their finances better. 

Although it began as a source for financial terms, today, it is the largest source of financial content for its readers, with diverse topics ranging from personal finance to family planning.

Through its easy-to-understand writing style, the company deconstructs critical economic strategies and advises investors, small businesses, and professionals about different financial products. The company aims to empower readers to manage every aspect of their financial life and fulfill their goals. 

Read Investopedia’s blogs and articles to see how they educate users on a wide array of topics.

Which are the Best Content Writing Tools?

While most marketers think creating top-notch content is the key to meaningful conversations, publishing frequently can be overwhelming. 

Implementing the right content writing tools can help you collaborate and optimize the creation process by streamlining workflows and saving time. Here are some of the best content writing tools you can use for planning, drafting, and editing flawlessly:

1. Answer the Public

This content marketing tool helps writers find the most relevant topics for businesses. It has a database with millions of searches that will help you write on topics your customers are searching for and test different keywords.

You can use the automated tool when you’re out of ideas on what to write next. 

2. Google Docs

There are plenty of benefits to using Google Docs. It helps writers create and collaborate on online documents from anywhere. The writing tool also helps writers track document changes, insert tables and images, and leave suggestions for a streamlined content creation process. 

Whether you want to write long-form content or create ad copies for your landing page, Google Docs is the go-to content-writing tool for almost every business. 

3. Grammarly

Grammarly is a staple for those looking to edit their copy and make it flawless. It corrects your grammar, fixes your sentence structure, and even offers suggestions on how you can improve your writing.

As the go-to content writing tool for professional writers, Grammarly is quick, convenient, and cost-friendly. With the premium version, you can also check for plagiarism. 

4. Google Trends

Google Trends is for writers who want to know what’s trending across search engines and curate content with a competitive edge. It shows the popularity of a search term and helps you gauge whether a trend is on the rise.

You can also search for demographic information, related topics, and queries to simplify your content creation process. 

5. Canva

Canva helps businesses create compelling social media posts, infographics, and presentations. With thousands of free templates and graphics, you can build attractive visual designs to catch users’ attention in less than 5 minutes. 

Suggested Reading: 25+ Content Marketing Tools – Drive Growth For Your Business

6. Coschedule

Your headlines are your most critical hook. They are what makes users click on a post. With Coschedule, you can analyze how click-worthy your headlines are and make changes accordingly. 

7. Semrush

Semrush is one of the most critical tools for content marketing. From analyzing the performance of your marketing campaigns to scheduling your social media posts, this paid tool is a must-have for digital marketers. 

8. WittyPen

WittyPen is a content creation platform where we help you create content across channels seamlessly. We have a user-friendly platform, a diverse pool of vetted writers, as well as dedicated account managers and editors who manage your content requirements, end to end.

At WittyPen, we facilitate content creation for industries ranging from Lifestyle and Healthcare to SaaS and eCommerce, enabling you to build a repository of content that your audiences find meaningful and relevant. 

You can easily place orders for blogs, white papers, landing pages, website content, press releases, product descriptions, and so much more. You can then oversee your projects on the platform without any hassles and use the tool to collaborate with your team—all in one place!

9. Yoast

Yoast is an SEO tool that lets markers optimize their content marketing campaigns. If you want to increase your search rankings and use the best SEO hacks, you can use Yoast for the best results. 

Top Content Writing Practices You Should Know!

Content without context is of no use. You can create engaging articles, landing pages, social media posts, whitepapers, and more assets with proper planning. Here are the best content writing practices to help you create an impact:

1. Remember to Prioritize Quality Over Quantity

Nobody will waste time reading stuff that does not offer any value. Writing original, informational, and relevant content is the key to unlocking growth, so you shouldn’t compromise the quality of your writing.

You can use the best content writing tools to find trending topics, spend significant time on research, and then write a draft. 

2. Write a Hook to Grab Readers’ Attention

The headlines and the intro part are the first things readers will notice. So make sure it’s as intriguing and exciting as possible. If the hook doesn’t grab users’ attention, they will not continue reading the article. 

3. Integrate Appropriate Calls-to-Action

The aim of writing any marketing material is to convert. It’s your job to create content that helps convert potential prospects into loyal customers, so make sure to use relevant CTAs. 

4. Understand the Intent

Before writing anything, it’s crucial to know the intent. For instance, if you’re writing a blog about recent industry trends, you should add a unique angle and make it useful for your audience. On the other hand, if you’re writing a guest post, ensure that you have done the requisite interlinking. 

5. Incorporate Facts and Research in Your Content

With credible sources like research, social proof, and facts, you can build trust that you are an expert at what you do. This can come in handy, especially when proving a point. Whether you’re writing a blog or putting out an ad, you can use facts and research to back your claims. 

Parting Thoughts

Today, content marketing is a priority for global companies, and most of them are killing it out there. How? Because they prioritize customer experience and follow SEO guidelines to boost their rankings. 

As search engines become complex, you need to amp up your skills and write content that resonates with the audience.

If you need help creating the most compelling content for your users, our content-writing services can help transform how your customers engage with your brand. Drop us a line and get started with content writing today.