Category: Writers of Wittypen

Leaving a successful 8 years corporate experience behind, Meenakshi, our this week’s spotlight writer decided to pursue a more flexible career path, something pertinent to her long time interest for reading and writing. 

Scroll down to read our “Writers of WittyPen” story for this week.

“How did you end up becoming a full-time freelance content writer? Tell us about yourself – your personal and professional journey.”

I am a management graduate with a degree in Finance and Marketing. I started my career as a management trainee in one of the leading NBFCs. After working there for 3+ years, I moved to a multinational bank and worked there for another 5+ years in different capacities. Apart from my corporate stint, I also worked with an educational non-profit for a couple of years as part of a CSR initiative.

While I absolutely enjoyed my corporate and non-profit work journey, I was struggling to manage the work-life balance due to long travels and stressful working hours. This is when I started looking out for flexible options and content writing came as a natural choice due to reading and writing as particular interest areas during my academic life.

Initially, I began writing parallelly with work and slowly moved full-time as it allowed me to balance work-life much better. The one thing that helped me immensely in making the transition to full-time content creation as a career choice is accepting the role wholeheartedly and seeking opportunities that allowed me to grow and improve in the area, instead of looking at it as a career filler.

“Tell us about your journey as a freelance writer at WittyPen.”

When I started as a full-time content writer, I was exploring multiple platforms and have had my share of struggles in terms of getting work, being paid on time, etc. Then I came across WittyPen and honestly it was one of the best content writing platforms I have ever worked with. The journey since has been pretty smooth with a very professional team to work with, quality work opportunities, on a consistent basis and always getting paid on time.

 “What motivated you to become a content writer?”

It was a very personal choice to leave a decent corporate career and become a freelance content writer. The main motivation was (and still is!) the freedom to choose the amount and timing of work to be able to balance work and family life better.

“What are the primary domain topics you work on? Your tips for upcoming writers looking to work on the same.” 

While I am pretty comfortable with almost any domain, software/tech, lifestyle, education, and healthcare are some of the areas I do best. As a new writer, the best way to approach these domains is to develop a thorough understanding of the subject by focusing on the research part a bit more and preparing an outline to work on, instead of jumping directly on to the task.

“What are the challenges you face as a freelance writer daily? How do you overcome them?”

The main challenge I face is keeping up with the submission deadlines. The best way to manage this is to keep a track of how much work is assigned and what is due when by putting reminders for every task. 

One pro tip here is- never wait for the last day of submission. 

Always keep a day’s buffer so that there is no last-minute stress. Also, it is best to be proactive in reaching out and informing well in advance in case of delays so that the other person also gets enough time to reassign the work.

“What is your favorite thing about working at WittyPen?”

It has to be the ease of approaching absolutely anyone for the smallest of help. Be it content-related queries, deadline extension requests, or payment-related questions, the team at WittyPen is super approachable, quick to respond, and lovely to interact with. It makes working here much simpler and hassle-free.

“Apart from writing, what are your hobbies and interests?”

I love reading, traveling, and indulging in creative craft activities with my kids.

“Lastly, please share your favorite book and current reading list.”

Choosing one favorite is really difficult but some of them are from Jeffery Archer, James Patterson, RK Narayan, Satyajit Ray, and Dan Brown. Currently reading Sapiens by Yuval Noah Harari.

A jack of all trades, Mrinalini – a mother, a freelance writer, a published author, and once a full-time teacher – has been mastering them all, beautifully. She took up freelancing when the world was in turmoil, 2 years back – thinking of this as just an added income. However, as fate would have it, Mrinalini quit her day job and turned towards being a full-time freelancer.

An awe-inspiring move!

Kudos to Mrinalini for showing courage, doing the hard work, and going the extra mile to make it in the world of freelancing. We, at WittyPen, support and appreciate her the most for her consistent work and can’t wait to see her grow more with us.

Scroll down to learn more about Mrinalini, her journey, challenges, and tips for upcoming content writers.

“How Did You End Up Becoming a Full-Time Freelance Content Writer? Tell Us About Yourself – Your Personal and Professional Journey.“

I have worked for the past 20 years for companies like Wipro, Barclays, TIME, and Saffron. 

Due to some personal issues, I had to join a school with my son and financially support him (being a single mother). During my tenure at the school and post-pandemic, I got the opportunity to work with WittyPen as a freelancer. 

Honestly, I started very casually and aimed to earn some extra income. Also, I was not sure if I would be able to manage freelancing along with my day job. 

After investing a year at WittyPen, I finally quit my full-time job as I was confident enough to raise my son well without having to do 2-3 jobs simultaneously. Today, I can claim that I am surviving well. 

I am glad I decided to depend on WittyPen, and I am confident that my relationship with the organization will only improve with each passing day. I have to make my best possible effort to deliver quality tasks and meet deadlines. Rest, I can trust WittyPen to take care of all its writers.

“What Motivated You To Become a Content Writer?“

To be honest, it was actually COVID that motivated me to become a content writer 😊 

I also wrote a book on essential CAT English available in the market 6 years ago. Then I got so busy with regular work that I never thought of writing again. 

However, the pandemic encouraged me to go back to my basics and try content writing (something good that came out of the COVID era for me).

“What Are the Primary Domain Topics You Work On? Your Tips for Upcoming Writers Looking To Work on the Same.“

When I first applied, I would write on specific domains like Insurance and Education. But today, I write on every subject in almost all the domains. 

I suggest upcoming writers not restrict their writing skills and try every niche or topic that comes their way. There is an abundance of information and support available. If you can write well, you can cover any given subject. 

A completely non-technical person like me writes articles on AI and technological advancements. So, I believe, if you have the zest for writing, you can actually write on anything.

“What Are the Challenges You Face as a Freelance Writer on a Daily Basis? How Do You Overcome Them?“

My biggest challenge as a freelance writer is that there are times when it becomes difficult to balance work. You don’t want to say no to projects, so you take on several tasks, and then there are some days when you don’t have work at all (which have been few at WittyPen). 

Some days, I work 15-16 hours a day and on other days, I do absolutely nothing. I actually enjoy the days when I am overloaded with work, as I know I would be keeping myself busy, and I can manage time well and deliver my tasks on time. 

The days without work are quite frustrating though, and how do I overcome them – I start bothering my managers and pestering them to assign more work to me.😝

“Apart From Writing, What Are Your Hobbies and Interests?“

Apart from writing, I love spending time with my son. We go to movies, outings, and a walk in the park, so whatever time I have when I am not writing, I only like to dedicate it to my son.

“What Is Your Favorite Thing About Working at WittyPen?“

A lot of things! WittyPen allows me to explore diverse topics in multiple niches, increasing my confidence to write on anything and everything, keeps me busy, and most importantly, WittyPen helps me run my home.

“Lastly, Tell Us About Your Journey as a Freelance Writer at WittyPen.“

My journey at WittyPen has been amazing. I am so grateful for the immense support and the outstanding work I have received regularly for the past two years, and I hope my relationship with WittyPen grows stronger.

With the great demand for successful Business Blogs comes a great number of points to remember. Starting a marketing blog on your website for better SEO prospects increases the number of web pages in the process which can lead to better search engine ranking, raise awareness about the company, be great for content marketing and also start a conversation with readers. For maximum effect, your web pages can target various long tail keywords, but you also need to master the art of writing great content that your audience will love and respond to. Here are a few tricks of the trade –

1. Research Your Client

The first and most important aspect of writing a successful blog are having information about your customer, your target audience, and your competitors. Take a few hours, reach out, and learn as much as you can. Spend time on websites of a similar kind, not to plagiarize, but to extract information on the dos and don’ts. Note every detail that can make it more entertaining and informative, and try to incorporate them in your blog posts. The easiest way to go about this research is to make use of Google Keyword Planner and other similar engines.

2. Plan the Topic

This ten-minute window before you go berserk on the keyboard should be used to formulate your thoughts in an appealing sequence of points to add to your blog. Make sure the your blog provides relevant and intriguing information, and jot down everything you will include to increase This makes the execution of the blog a free-flowing process.Have guest posts from thought leaders

3. Structure Your Write-Up

It’s best to write a blog that is crisp and to the point. Writing a blog in numbered points gives it an edge over other blogs with redundant information. By giving it an eye-catching title and equally great content which encourages people to read more, you make sure your blog reaches a larger audience.

4. Use Suitable Language

While keeping the blog technical and exciting, also make sure that it is catchy and easily understandable by a wide range of audience. Creating a keyword-rich title and content always helps, and long tail keyword search phrases, with more than three words, should be used as judiciously as possible. Use familiar words to promote readability.

5. Engage Each Individual

The most sure-fire way to spread your blog is to make sure you address each reader This makes your blog much more personal, and might even coax the reader to respond and share their opinions.For example if your blog speaks to small business owners then make sure to talk about how to start a business, small business trends and growing their business

6. Do a Quick Scan

Along with keeping it plagiarism free, it’s very helpful to write attractive sub-headlines and includes interesting bullet points to appeal to readers who are in a hurry. Linking more of your blogs to the ones you publish also helps the reader to save time.

7. Optimize the Length

Always keep it short and straightforward and avoid overwhelming readers with surplus information. Instead, try highlighting the key points that have one common goal revolving around the topic.

8. Encourage a Response

The best way to get a glimpse at your audience is by getting them to voice their opinions. Encourage a feedback from your readers, and make your blog a bit more conversational. When they do respond, make sure you answer and interact with them.

9. Empathize with the Readers

Writing blogs that connect with readers allow a wide window of success among them since they share it with other people who relate to it. Make it known that you understand the readers’ problems and offer multiple solutions for them to choose from.

10. Energize the End

Don’t let the entire blog fizzle out. Make sure your concluding paragraph makes a statement that resonates with the audience.

Stuffing a tasteless text with keywords is not what makes a blog successful. The key factor is being engaging, and slightly animated and human. By being vocal about your opinions and providing advice that helps them, you ensure that your readers connect with your writing, and that guarantees that they will be back, looking for more!

Writing may not be everyone’s cup of tea, but with these simple hacks, it can be!

Your content should be valuable. It should answer the reader’s question in the simplest possible way. That can be done in different ways. Content comes in different styles, and a writer should be adept at writing different types of content.

Blogs – Blogs should be short, friendly and interactive. It should bring value to the reader in a quick read. Blogs are the most common type of content, and you need to make yours stand out from the rest.

PR Writing – The basic idea of PR writing is to convey a message, and the style can vary depending on where it is going to be published. For Social Media PR writing, the content should be casual, witty and inviting. It should try and generate a response from the reader. Other kinds of professional PR writing should focus more on formal language and a well-defined structure.

News – This should be short and concise. It is, in essence, a summary of a story or the events that took place. The reader should get the gist of what has happened in as fewer words as possible.

Whitepapers – These are detailed content pieces which should maintain professionalism and provide not just the analysis of a problem, but also a well-described solution to it.

Case Study – Case studies should provide in-depth knowledge of the topic. The research required is intense, and it should cover all the aspects of a scenario, and it should provide a deep understanding of the topic to the reader.

Ebooks – These are well-structured documents. Each chapter needs to cover an element of the topic that your readers should learn from the book. It could be anywhere between 3,000 words to a full-length book.

Learn 7 Simple rules which will help you with effective content writing!

1. Read, Read, Read!

To communicate effectively, one must first learn to listen. Reading is an opportunity to listen, to view things from a perspective different than ours. Not only does it play a significant role in the development of a writer’s skills, but also in his/her creative growth, since delving into somebody else’s imagination enhances one’s own.

2. Less is More

No beating around the bush, no superfluous stories. While attention to detail and vivid illustrations are welcome, redundancy is not. To keep the reader on his/her toes, a writer must make every word count. Short and sweet is the way to go!

3. Create a Connection

Strike a chord with your readers. Write something that the readers that can relate to, draw inspiration or extract knowledge from. Establishing a relationship with the reader not only makes the experience more enjoyable but also leaves an indelible impression on the reader’s mind.

4. Paint a Picture

Play with the reader’s imagination. Give him/her an opportunity to visualize what is written in front of him/her. If the reader is able to create a picture in his/her mind, it helps him/her understand the content in a much better fashion and also, interact with it. So, exercise the power of imagination to the fullest!

5. A Touch of You

Own what you write. You are what makes your content different from others. Readers are always attracted to a fresh perspective, an original thought process or anything that screams individuality. Ensure what you write, has a part of you. So, pick up that pen (or keyboard) and write away to glory!

6. Tone of Writing

It is most likely that your content is being read individually. Hence, your content should be like a conversation and should directly address the user. This can be best done when you use active voice and not passive voice. Use simple words and do not overwhelm your readers with heavy jargon. This will instil confidence and establish a connection between you and the reader.

You also need to make sure that your content explains the topic in well structured manner. It should start with a crisp introduction, followed by the main body and should end with a concise conclusion. A well structured article showcases clarity of thought to the reader.

7. Proofreading

It is one of the most important rules and should not be overlooked. While proofreading, you must step into the shoes of a reader and be better suited to analyse the changes that are required to make your content better. Human errors are bound to happen, and a reader would be less interested in reading a blog and trusting that information if it has grammatical errors.

Effective content writing is not just about writing content. It’s more important to connect with your visitors and resolve their problems with your solution.

Here are some SEO blog tips for better content writing. WittyPen brings together writers and entrepreneurs to create credible content. A win-win platform for those who provide great content and those who desire it. Visit us at WittyPen.com Happy Reading!