Author: Janhavi Choudhary

Why Google Featured Snippets are the Talk of SEO Valley
Scaling an online business is hard. Add to that the hurdles brought about by limited resources and a lower domain authority, and the task only gets more uphill.

But what if we tell you that there’s a way to rank right at the top of the page even when your website isn’t positioned at #1? Yes, we’re talking about the infamous Google Featured Snippets.

In this simply written guide, we’ll go over their meaning, types, learn why they’re so important for SEO, and how to optimize content to get featured in them.

What are Google Featured Snippets?

Featured snippets are short text snippets that appear at the top of Google’s search result page to provide users with quick answers to their questions. They are commonly referred to as “answer boxes”, and are placed at “Position #0” in an SERP.

Google Featured Snippets increase the credibility of your website, too since a snippet gets featured only after a thorough analysis done by Google.

Example: A featured snippet giving the meaning of “Search Engine Optimization” for the Google search “search engine optimization”.

Why Google Featured Snippets will help you in SEO

Aiming to rank in Google Featured Snippets is essential for all businesses, no matter what their size or scale of growth is. The benefits of getting featured in snippets are:
1. Google featured snippets provide your website with an 8.6% Click-Through-Rate in the SERP.
2. A voice search on your phone will give answers by reading out loud the featured snippet of the page.
3. Being featured indicates to users that your content is useful, effective, and well-arranged.
4. Since snippets increase the number of “no-click searches”, the users that make it to your website have a higher chance of turning into potential customers.
Classifying the Various Types of Featured Snippets

Featured Snippets appear majorly in 4 different types, depending on what the user is searching for.

You can optimize your content in a specific way to get featured for either of these types of snippets. Along with the existing content, snippets may also include an image related to the search query.

1. Paragraph:

The paragraph snippet type includes text characters providing a brief description of the searched query. These snippets are 40-50 words in length and are the most common type of featured snippet.

Example: After searching for “Content Marketing” in the Google search box, a paragraph snippet by “mailchimp.com” comes up.

Paragraph type of featured snippets also appear as definition boxes which provide straightforward definitions for the search query.

Example: A definition box for “Marketing” from the website “ama.org” pops up while searching for the term “marketing.”

2. List:

List type of featured snippets includes text characters arranged in numerical order or in bulleted points. These snippets usually show up for Google searches requiring a set of steps or a ranked/unranked list as answers. List-type snippets can be both an ordered and an unordered list.

Example: An ordered list snippet from “bhg.com” shows up when searching for “steps to baking a cake.

Example: An unordered list-type snippet from “travelandleisure.com” gives search results for the Google search “best places to live in the world.”

3. Table:

Table type of featured snippets provide data in columns and rows in the form of a – well, you guessed it, table. They usually show up for a periodic data search query, measurements, or other informational data that can be presented in a tabular form.

Example: A tabular format of a featured snippet from “projects.propublica.org” shows up for the search result “Google Foundation Total Expenses.”

4. Video:

YouTube videos are featured in video-type Google snippets to provide an easy visual answer for the users. They are the least common type of featured snippet, but they’re fairly useful for users.

Example: A video snippet of a YouTube video titled “15+ Ways to Style a Jumpsuit” shows up for the Google search “how to style a jumpsuit”.

What are the Top Strategies for Ranking in Google Featured Snippets?

Make ranking at Position #0 less time-consuming and more breezy than ever by adopting these simple strategies. With these 12 easy steps, learn how to optimize better for Google’s Featured Snippets:

1. Keep It Crisp:

The one thing all featured snippets have in common is- a factual basis.

It is important to stay “to the point” in all the content you’re writing. This means avoiding fluff at all costs and keeping your content as simple as possible. Heavy words might overwhelm the reader.

Keep the word count of 40-50 words in mind while creating content for snippets.

2. Focus on Answering Questions:

This simply means editing your blog writing style a little.

Instead of using statements as headings or subheadings, change them to ask a question. For example, instead of writing “Ways to Become a Better Content Writer”, write “What are the Top 10 ways to Improve your Content Writing?”

You might want to ask more questions in the article and then immediately follow them with a crisp excerpt to increase your chances of getting featured.

3. Answer all the Related Questions:

Have you ever seen those “People Also Ask” boxes in every Google search that include related questions to your query? The key to featuring as a snippet is to answer those questions in your article itself.

When you have already earned a spot in Google featured snippets, chances are your snippet will also be featured for other queries. Work towards optimizing the already ranking content to earn a better chance of ranking in other places.

4. Use High-Quality Images and Videos:

Paragraph or list featured snippets with eye-catching images are even more attractive than the regular snippets. Google picks an image randomly from your article to showcase on the snippet. Therefore, it is important to use high-quality images to make your snippet look even better.

Using good-quality videos with appealing thumbnails will also work in your favour. Video marketing can be a good move to target customers who are fond of visual learning.

5. Add Data in the Form of Tables:

Adding data in rows and columns in your article will increase the chances of it being featured as a table-type snippet.

Google identifies data that is written in a “structured” content better. Structured content is simply content presented in a visualized format to make it easier for readers to go through the data. A table and a list are types of featured snippets that include structured data.

Google directly takes the table format from the blog instead of showcasing raw data in the format of a table. Hence, formatting your data in tabular form in HTML by using the <table> </table> tag will help in getting featured.

6. Be Consistent With Headings:

If you’re presenting data in the form of a list, be consistent with its heading format and numbering.

Instead of presenting your data like this:
- Most Common Fruits in the World:
  - Apple
    
    Oranges
  - Banana
    
    Mangoes
Present your data in a systematic way, like this:
- Most Common Fruits in the World:
1. Apple
2. Orange
3. Banana
4. Mango
7. Use Bullet Points:

Using bullet points will help in “formatting” and “structuring” your data in a way that is easily understandable by Google. Reading data with bullet points is also appealing to the eyes of the user. Keep your bulleted headings short and crisp to keep them within the 40-50 word limit.

8. Don’t Neglect Long-Tail Keywords:

Long-tail keywords are the lengthy and specific searches that users make. For example, “content writing” is a keyword, but “What is content writing?” is a long-tail keyword. Featured snippets have a higher chance of occurring during a long-tail keyword search.

Thus for optimization, include long-tail keywords in the form of questions and statements in your headings, subheadings, and paragraphs consistently.

9. Improve Your Overall Google Rankings:

It is not important to have a #1 ranking website to be featured in a Google snippet. However, it is common for the snippet to be featured from the top 10 ranking websites on the SERP. Therefore, optimizing for featured snippets is not enough. You also need to focus on working towards improving your website’s overall ranking for a higher chance of being featured in a snippet.

10. Be Objective:

Don’t include your personal opinions while drafting your blog post. As discussed above, Google featured snippets are chosen only when the content is completely fact-based and fluff-free. The addition of personal opinions or brand names might result in Google’s algorithm overlooking your website for featuring snippets.

11. Formatting is Key:

Page formatting is the most important factor for Google to easily read the content written on your page. Use <H2> or <H3> tags for main headings and subheadings. Use <p> </p> tag to write your paragraph. Be consistent in this format throughout the length of the blog.

12. Do your Keyword Research:

Last but not the least is keyword research. It is the most crucial part of SEO. Thus, there’s no doubt that it is necessary to land a featured snippet too. One way is to manually type different keywords and analyze the search results that come up, but it is smarter to use one of the many available keyword research tools online.

7 Trusted Research Tools for Google Featured Snippets

Now that we’ve learned about optimization strategies for getting featured at Position #0 in a SERP, it is a good idea to look for external help too. External help for SEO optimization can be taken from one of the many content marketing tools present online.

Take a look at these 7 famous tools for quick help:

1. SERanking:

SERanking is an all-in-one SEO software that helps with keyword research and ranking.

Key Features:
- Perform keyword research easily, along with figuring out your page rankings.
- Check and monitor your site’s backlinks.
- Keep an eye on your competitor’s progress and marketing strategies.
- Audit your website with available tools.
G2 Rating: 4.8

Pricing Model:

SERanking provides three paid packages which range from $31.20/month to $151.20/month.

Visit Website

2. Buzzsumo:

Buzzsumo is a content marketing tool that helps provide content research and performance insights.

Key Features:

Buzzsumo helps with:
- Content discovery to generate new ideas.
- Content research through an index including billions of articles and posts.
- Finding and identifying the right influencers.
- Monitoring and tracking what’s happening online.
G2 Rating: 4.5

Pricing Model:

Buzzsumo provides a free package that includes “10 free searches a month”. The 4 paid plans range from $99/month to $299/month.

Visit Website

3. Ubersuggest:

Ubersuggest is an online keyword research tool that helps with keyword research and provides search volume and cost-per-click data.

Key Features:
- Analyze the SEO strategies of your competitors and learn how you can improve.
- Backlink analysis to help improve your link profile.
- Website analysis to check volume, competition, and seasonal trends.
G2 Rating: 4.2

Pricing Model:

Ubersuggest provides an initial free trial of 7 days and offers 3 plans ranging from $12/month to $40/month.

Visit Website

4. Moz Keyword Explorer:

Moz Keyword Explorer is a keyword research tool that provides keyword suggestions, search volume, and keyword difficulty scores.

Key Features:
- Uncover insights for small businesses to make smarter marketing decisions in less time.
- Earn and keep valuable clients with unparalleled data and insights.
- Provides competitive research options, a link explorer, a keyword explorer, and a domain analysis.
G2 Rating: 4.4

Pricing Model:

Moz Keyword Explorer provides a premium plan called MozPro which ranges from $99/month to $599/month.

Visit Website

5. Serpstat:

Serpstat is a keyword research tool that provides keyword suggestions, search volume, and keyword difficulty scores, as well as competitor analysis and backlink tracking.

Key Features:
- Gain access to a big database for keyword research along with analyzing the volume of searches, popularity, competition, and keyword difficulty.
- Compare metrics to improve your traffic.
- Gain visibility in local search results.
G2 Rating: 4.6

Pricing Model:

Serpstat offers 4 pricing models ranging from $55/month to $399/month.

Visit Website

6. SEMRush:

SEMRush is one of the most popular digital marketing SEO content tools used to optimize websites for search engines and launch advertising campaigns.

Key Features:
- Identify keyword opportunities and run a competitor analysis.
- Build an effective social media strategy.
- Gain data insights and manage customer workflow with CRM.
G2 Rating: 4.6

Pricing Model:

SEMRush provides three pricing models ranging from $119.95/month to $449.95/month.

Visit Website

7. AhRefs:

Ahrefs is one of the most widely used tools for SEO content writing that helps you find relevant and profitable keywords and target them when generating content.

Key Features:
- Use the audit feature to audit and optimize your website.
- Analyze your competitors and find the keywords your competitors are searching for.
- Learn from the industry’s top-performing content and track your progress.
G2 Rating: 4.6

Pricing Model:

Ahrefs provides 4 pricing models ranging from $99/month to $999 a month.

Visit Website

Key Takeaways

In this competitive market, getting your website featured on the first page is a difficult task, let alone getting it featured at #0. However, if you optimize your content using the tips we provided, you’ll already find yourself 10 steps ahead of your competitors.

The key to increasing your chances of landing a featured snippet on Google is:
1. Adding lots of definitions and excerpts that are written in simple language and under the 40-50 word limit.
2. Optimizing content in a variety of formats (like lists and tables) to get featured for different types of snippets.
3. Including lots of high-quality images and videos, being objective, consistent, and focusing on answering every question.
4. Using keywords and long-tail keywords at every step and letting them work their magic.
FAQs

1. What are Google Featured Snippets?

A Google Featured Snippet is a short text snippet that appears at the top of Google’s search result page in the form of an answer box to provide users with quick answers to their questions.

2. How do I optimize for Google Featured Snippets?

In order to optimize for featured snippets, you need to:
- Keep the length of your text between 40-50 words
- Use keywords
- Format your content in a consistent manner
- Focus on improving your Google ranking, among other things
3. What is the purpose of Google Featured Snippets?

Getting featured on a Google Snippets:
- Drives heavy traffic to your website
- Improves your organic click-through rate
- Increases the credibility of your blog
- Ensures some buyer-oriented traffic to your website
4. What are the different types of featured snippets?

Google Featured Snippets are widely of four types:
- Paragraph
- List
- Table
- Video
Some of these types include images along with them.

5. What is an example of a Google Featured Snippet?

A Google search for “what is the most common fruit” features a snippet by “flo. health”, answering the search query in a paragraph type of featured snippet.

6. How do I rank for Google Featured Snippets?

Ranking for a Google Featured Snippets can be done by the following few ways:
- Keyword research
- Keeping it crisp
- Focusing on Answering Questions
- Answering related questions
- Using high-quality images and videos
- Adding structured data
- Being consistent with headings
- Using bullet points
- Not neglecting long-tail keywords
- Improving your Google rankings
- Being Objective
- Formatting is key
7. What tools can I use to help with featuring snippets?

Here are some easy-to-use and helpful tools to make keyword research for featuring snippets easier:
- SERanking
- Buzzsumo
- Ubersuggest
- Moz Keyword Explorer
- Serpstat
- SEMRush
- AHRefs
September 1, 2023
What Is A Website Title? 7 Benefits You Must Know
What was the first thing you read about this webpage before clicking?

Was it our website name? The description of the blog? Or is the title in bold?

It was the title, wasn’t it?

The title that you read before clicking on our link is called the title of your website or title tag. The title “SEO Fundamentals: What Is A Website Title?” intrigued you and made you click on our webpage. This makes it a very important aspect to ace for us.

Your title of the website is the first impression on any reader, which is why it’s crucial to make it right. Find ahead in this simple guide what a website title actually is, why it is important for UX and SEO, and how you can write it to be its most efficient self.

What Is A Website Title?

A website title, or a title tag, is an HTML element that helps you understand the webpage’s content. It is the first thing users read when they see your website link on the SERP. Here’s what a website title looks like on the SERP:

In the above picture, the text written in blue, saying “What Is HTML? Hypertext Markup Language Basics..” and “What is HTML? Definition of Hypertext Markup Language” are the website titles of the respective websites.

The title tag helps both the users and search engines identify the context of the website. It is how your website link appears everywhere. This makes website titles an important part of your On-Page SEO and, in fact, SEO in general. Hence, it is crucial to optimize them for ranking higher and getting more clicks.

Benefits Of Optimizing Your Website Title

Having an optimized title is crucial for your website’s SEO. Website title is how your website appears on the SERP, in open tabs, and on social media when your link is shared. Read along to find in detail how having a well-written website title can help your website:
1. Improved Search Engine Ranking:
Optimizing your website titles for SEO helps you rank your website higher in the SERPs. According to a Google update released in 2021, it was conveyed that title elements are used 87% of the time to determine website content. Title tags are also the way your website is showcased everywhere on the web.

Along with showing up on the SERP, this is how website titles are displayed on open tabs:

Titles are the first impression of your website for users and search engines and the medium through which your website is recognized on the web. Well-written website titles also lead to easier crawling and indexing by search engine bots. The better you optimize it, the higher your chances of ranking.
1. Enhanced Click-Through Rates (CTR):
Your website’s click-through rate, or the number of impressions your website has, is simply the number of people who clicked on your website link. A higher click-through rate directly means a higher number of visitors to your website, which is the end result we all desire.

Website titles, when well-written and catchy, help in improving your CTR and driving traffic to your website. Lengthy and non-informative titles can lead to users skipping your website in the SERP. Optimized website titles help users identify if the website is relevant to them. Hence, good website titles also result in a better user experience.

Best Practices For Creating An Effective Website Title

Titles aren’t difficult to ace. They are simply short descriptions of your website content. However, if done wrong, you can drive away potential traffic. Learn how to write them better here:
1. Be Clear And Concise:
The ideal length for a title, or title tag, is 50-60 characters. A disadvantage of writing a longer website title is that the end of it might get cut off and end up looking like this:

This way, your website misses out on conveying the full message to the audience. Search engines also prefer a clear and concise website title. Make sure to directly convey what the website is about.
1. Use Relevant Keywords:
If we’re talking about SEO, we’re always talking about keywords. It is important to include your target keyword in the title of your website. Including the target keyword at the beginning of your website, and title helps capture the reader’s attention more quickly. Along with this, it also makes it easier for the search engine to connect the user query with your website.
1. Make It Unique:
Creating a unique title tag for each of your web pages helps the search engine understand the context of the content better and also helps it differentiate between different keywords. This results in easier crawling and indexing of your website, making it important for optimization. Duplicate title tags confuse the crawler and might affect your website rankings.
1. Consider Branding:
It’s a good idea to add the name of your brand at the end of your title tag. This way, whenever your website pops up on the SERP, the readers keep reading the name of your brand. The name stays in their mind and creates brand awareness and credibility.
1. Avoid Keyword Stuffing:
Keyword stuffing in your title tag is unnatural and not appealing to read. Search engine algorithms also don’t cater to websites with keyword stuffing. Take this blog as an example. Instead of writing “What Is A Website Title?: Website Title Definition & Website Title SEO Importance,” we named it “SEO 101: What Is A Website Title? – Wittypen”, which is much easier to understand.
1. Be Compelling:
Make your title tag more compelling by writing titles using descriptive words and copywriting. As the website title is the first thing a user sees regarding your website, it is important to write it as catchy and attractive. The more descriptive the website title is, the more the users are inclined to click on it.
1. Test And Refine:
Using SEO analytics tools like Rank Math to test the performance and SEO strength of your title tag is a great way to improve your title tag. Here is a screenshot of Rank Math telling about the SEO performance of the title tag of my last blog:

Adding power words, sentimental words, and numbers to your title tag are great ways to improve your SEO score.

Summing Up

Titles are a small part of the wide landscape of SEO, but it’s a mistake to take them lightly. They’re how your website content is represented to readers and search engines. Writing website titles between 50-60 characters with attractive titles is the safest way to ensure higher rankings.

Coming up with titles is also a great way to show your readers your creativity. If coming up with good titles and creating quality content is something your brand is struggling with, outsource your content needs to Wittypen.

Wittypen is equipped with experienced SEO content writers and website content writers who will help your brand scale its growth in no time.

FAQs

1. Why is a website title important for SEO?

It is important for SEO as it helps search engines recognize your website’s content and link it with the search keyword and your web page’s target keyword. It also helps users understand if your website content is relevant to them, which enhances user experience.

2. How to create an effective website title?

These are a few steps to create an effective website title:
- Be clear and concise while writing your website title
- Use relevant keywords at the beginning of your website title
- Make it unique, and don’t let there be duplicates
- Consider adding your brand name
- Avoid keyword stuffing
- Use SEO tools to test and refine
3. What is the ideal length for a website title?

The ideal length for a title tag is 50-60 characters. Anything longer than 60 characters has the chance to get cut off at the end of the SERP, which results in the brand not being able to convey its message completely.

4. How does the title impact search engine rankings?

An optimized title improves the On-Page SEO of the website and enhances user experience. It is the way your website is showcased everywhere on the web, and hence a well-written website title leads to easier crawling and indexing by Google bot, which results in chances of ranking higher.

5. Can I change the title of an existing webpage?

Yes, you can change the title of an existing webpage. You can do that by editing the HTML code of your website or by editing it in the control panel of your website.
August 8, 2023
9 SEO Case Studies That Worked Wonders For Businesses
Introduction

Content marketing without Search Engine Optimization (SEO) often lacks visibility and reach, limiting its potential impact. SEO is a familiar term, yet its dynamic nature presents challenges in achieving mastery. However, some companies have successfully navigated these complexities, achieving top rankings in search engine results pages (SERPs).

In our upcoming sections, we will highlight nine companies that have demonstrated exceptional outcomes by implementing robust SEO strategies. Discover how these companies leveraged SEO to drive their growth and gain insights into the effective tactics they employed. Get inspired by their success stories and consider how you might apply similar strategies to enhance your own SEO efforts.

What is an SEO Case Study?

An SEO case study effectively demonstrates how a consultant or agency collaborated with a client to achieve significant improvements in their SEO performance.

Many brands, aiming to enhance their local SEO strategies, choose to work with SEO agencies or consultants to help reach their desired objectives. A case study provides a detailed account of a brand’s journey from their initial position to improved standings in search engine results pages (SERP)—with outcomes like increased organic traffic, higher conversion rates, and improved keyword rankings.

It’s important to note that SEO strategies are not one-size-fits-all. While some principles, such as content creation and keyword optimization, are universal, the application of SEO tactics can vary widely depending on specific industry niches, budget constraints, and business goals.

By examining an SEO case study, you can identify key performance indicators and the strategies employed to achieve those results. These insights offer valuable lessons and actionable tactics that can be tailored to enhance your own brand’s SEO strategy.

9 SEO Case Studies With Mind-Blowing Results

Read along to find how 9 companies boosted their SEO results and gained commendable results with consistent efforts and great planning.

1. Windows Report

Windows Report is an independent online publication. It is based in the UK and was founded in 2012 by Radu Tyrsina. The website posts content on everything related to Microsoft Windows, including Microsoft guides, software, hardware, and gaming.

Their SEO strategy:

Windows Report implemented the following changes when its growth went stagnant:

Windows Report implemented the following changes when its growth went stagnant:
- On data.windowsreport.com, the company built a linked graph for the magazine.
- By using the ‘entity-based content model’, the company redesigned the organization of its content.
The Results:

Windows Report saw 61% organic growth in 8 months, making their monthly organic traffic more than a million.

2. AI Content SEO Case Study

Rahul Bhatia performed a SEO case study on AI written content to understand how well it ranks. For the test, his entire working process remained the same, except “The only thing different this time was all the content pushed on this website was AI content using multiple tools.”

The Strategy:
- Publishing 400+ AI-written articles from December 2021 to March 2022
- Creating listicles on generic topics with low-competition keywords
- Waiting six months to see SEO growth
The Results:

The website saw 129% growth in April-May 2022 with 2.1k organic visitors. However, Google updated its algorithm with a “broad core update” in May 2022, which started devaluing AI content. The organic traffic decreased by 23% after the update and dropped 44.2% by June 2022.

The good news? Human-written content will never go out of style.

3. SMA Marketing For A Client’s Website

SMA Marketing is an agency that provides personalized inbound marketing and SEO services to companies. For one of their clients who wanted to rank higher in a competitive SERP, SMA marketing implemented the following strategy that resulted in wondrous results.

Their SEO strategy:

For their client, SMA marketing implemented Semantic SEO and structured data onto their website. Here’s how they did it:
- They implemented a pillar-cluster model. Introduced by HubSpot, the pillar-cluster model includes a pillar page on a core topic that is interlinked with topic clusters made of long-tail keywords around the pillar page’s main keyword.
- Building a knowledge base in connection with the linked open web.
- Optimizing for rich feature snippets with schema markup.
- Focusing on product reviews, FAQs, and video creation.
The Results:

SMA Marketing’s client noticed a 289.65% rise in website clicks, a 256.76% rise in impressions, and a 211.17% rise in ranking keywords on the website.

4. DiggityMarketing For A Client’s Website

DiggityMarketing provides test-based SEO solutions for companies and is founded by Matt Diggity. His team at The Search Initiative implemented SEO strategies for a client that needed more organic traffic toward their core landing pages.

Their SEO Strategy:
- Focus on creating new content landing pages via Power Hubs, which is simply the pillar-cluster model.
- Using informational keywords (keywords in phrases, like questions) to improve the website’s keyword visibility.
- Optimizing the website’s main menu for easy crawling by Google bot and a seamless user experience for the audiences.
- Reducing the number of orphan pages on the website (pages with no internal linking).
- Practicing link building
The Results:

DiggityMarketing’s client’s website’s organic traffic increased by 114.25%. Also, the number of top 100 ranking keywords increased from 2707 to 5013, or by 85.19%.

5. Rtings.com

Rtings.com is a website that contains in-depth product reviews to help users find the best product for their needs.

Their SEO Strategy:

Rtings.com’s SEO strategy includes the following key points.
- Optimizing the website structure for easy crawling and better UX
- Creating multiple brand category pages to drive traffic
- Dividing the category pages into subcategories and product pages
- Practising internal linking and adding a ‘recommended articles’ section
- Paying attention to their YouTube channel
The Results:

Rtings.com currently has a 4.1M organic traffic rate on the website, along with 608k backlinks and 2M ranking organic keywords.

6. Lovish Madaan’s Client

Lovish Madaan’s client’s website was making $0 and costing more than $5k a month. For this lifestyle niche website, he implemented SEO strategies to make the site grow.

The SEO Strategy:
- Performing keyword research and fixing old content pieces
- Incorporated schema markup
- Performing internal linking and forming content clusters
- Improved website load speed
- Paid attention to Google’s core web vitals
- Added the latest FAQs regarding the keyword
The Results:

In three weeks, the website impressions rose from 421k to 839k, and the clicks increased from 6.12k to 11.4k. The website outranked top performing in the industry with 0 DR.

7. Alpino Health Foods

Alpino Health Foods is a peanut powerhouse company in India that was founded in 2016 and aims to ‘make India a protein-rich nation’. The company was facing a low conversion rate as it had never focused on SEO and wanted to increase its organic traffic.

Their SEO Strategy:
- Conduction a conversion audit (CRO audit) to analyze the customer journey on their website
- Identifying and rectifying design issues and technical issues to improve UX and SEO mistakes
- Performing deep data research to make informed decisions by understanding critical pain points
- Keeping a check on website performance and performing A/B tests on the eCommerce website
- Creating a content SEO plan
The Results:

Alpino Health Foods saw an 81.79% increase in its website conversion rate. The organic transactions rose by 361.84%, and the organic revenue rose by 515.76%. The organic traffic increased by 133.86%, and the bounce rate decreased by 53.70%.

8. Serious Eats

Serious Eats is a culinary website for fresh recipes and cooking tips, among various other great content. For their growth, they paid critical attention to Google’s E-E-A-T guidelines. E-E-A-T in Google stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Their SEO Strategy:

Here’s how Serious Eats improved its website rankings:
- By designing their home page in a way that showcased their years of operation, monthly readers, and the minds behind the brand at the top of the page to build trust with readers.
- Crafting an informed and in-depth ‘About Us page
- Adding a personalized touch by including Editor’s Notes and giving clear recommendations to highlight the experience
- Getting experienced writers from the industry to showcase expertise on the topic
- Using self-clicked images instead of stock photos to show authenticity
The Results:

Serious Eats is now a huge website with authority in the domain with 6.5M monthly organic traffic, 3M organic ranking keywords, and over 7M backlinks in its hand.

9. Wastecycle (Now part of Enva)

Wastecycle (now part of Enva) provides recycling and waste management products and services. For their new online skip ordering service, they required digital marketing services to increase their sales and optimize their website SEO.

Their SEO Strategy:
- Optimizing the website for Local SEO
- Improving visibility in Google My Business
- Improving website SEO with on-page techniques
- Building high-quality backlinks
The Results:

Wastecycle (now part of Enva) visibility in the SERPs was boosted for 3 target cities. The website saw an 87% increase in local traffic, a 150% increase in clicks for the keyword ‘skip hire’, and 297 different keywords ranking on the first SERP.

Moving Forward

Implementing some of the strategies that these companies used for their growth is a smart way to scale yours. What works for most people might not always work for you, but in the world of marketing, there’s never harm in experimentation.

If you’re struggling to create great quality content with SEO to scale your brand, outsource your content needs to Wittypen.

We’re a company with a vetted pool of talented content writers who have vast SEO knowledge to help you grow your brand to greater heights. Don’t worry about the added cost of maintaining a content team – we have got you covered.
August 5, 2023
Top 8 Multi-Channel Marketing Examples for Boosting Sales
Are you still just communicating with your customers using just one channel?

If you’re wondering why that isn’t working as well as you’d planned, maybe it’s time to rethink your marketing strategies and include multi-channel outreach in it.

Multi-channel marketing is nothing but using multiple communication channels to interact with your customers. Ahead in the blog, learn how 8 famous companies boosted their sales by implementing multi-channel marketing techniques.

Multi-channel marketing is the method of communication with customers through multiple distribution channels. These methods include but are not limited to – email, websites, physical stores, social media, and mobile.

Multi-channel marketing is important and effective because you reach customers through multiple mediums in their life. The method helps increase customer engagement, brand loyalty and improves the overall customer experience with your brand.

Multi-channel consumers are known to spend 2-5 times more than single-channel customers. It is a simple method of reaching customers through every channel possible, which wildly helps you boost your sales and customer relationship.

8 Examples Of Multi-channel Marketing In the USA

Take a look at these 8 famous companies doing multi-channel marketing the right way.
1. Apple
Apple’s approach to multi-channel marketing is a blend of the online and offline worlds. Bringing together personalised customer experiences and strategic retail presence.

Their global chain of stores is a testament to this blend, serving as more than just outlets, but rather as unique institutions reflecting local culture.

A recent example is their first store in Mumbai, India.

This store not only showcases Apple’s premium products but also immerses itself in the local culture.

The Mumbai store brings competition to both the online and offline sectors, potentially boosting Apple’s sales in India’s premium segment. The launch was followed by multiple interviews by influencers, vlogs, and Tim Cook attending the launch ceremony.

It’s a perfect example of how a physical touchpoint in Apple’s multi-channel marketing approach can enhance the customer journey, improve brand perception, and drive growth.
1. Rebecca Minkoff
Rebecca Minkoff is an American industry leader in luxury handbags, accessories, and apparel. The company achieved multi-channel marketing success in two ways:
- By combining the online and offline shopping experience
- By implementing a genius SMS marketing strategy
After noticing that customers in-store were checking product details, sizes, and reviews on the company’s website, Rebecca Minkoff knew she had to do something to enhance customer experience. That’s when she came up with the great idea of combining the in-store and online shopping experience using interactive screens as digital tools in-store to help customers streamline their shopping experience.

Now customers could try clothes offline and if their size wasn’t available, they could order it online at the spot too. This increased Rebecca Minkoff’s sales by 6-7x in just 6 months.

Other than this, Rebecca Minkoff implemented SMS marketing. 80% of their brand traffic comes from mobile users which makes SMS an important marketing channel for them. Texts reminding customers about items left in their shopping cart for checkout have a 45% conversion rate.
1. Mercedes-Benz
Mercedes-Benz, as we all know, is a German luxury car brand. They’re at the top of their game, so it just makes sense to learn from their multi-channel marketing strategy.

Mercedes-Benz came up with a campaign on social media called #clatakethewheel which was based on the redesigning of the 2020 CLA 35 AMG Coupe into a second-generation model. The company also used content marketing, paid media, and Super Bowl TV ads, and created an online community called Generation Benz to engage customers.

The launch of the 2020 CLA 35 AMG was the biggest product launch for the company in 20 years. Also, the product’s sales numbers went up by 25%.
1. Starbucks
Starbucks’ brilliant multi-channel marketing strategy includes its Starbucks Rewards program. Starbucks curates a streamlined and enjoyable consumer experience that builds customer loyalty and encourages them to return. The Starbucks Rewards program enables customers to earn ‘Stars’ with every purchase.

After a certain amount of accumulation, customers can then use the stars to get free coffee and refills, among other rewards. Customers enjoy many perks, and can also manage their instantly-updated accounts through multiple channels including the Starbucks app, website, or any physical store.

The Starbucks Rewards program ensures multiple visits by customers, thus building customer loyalty and increasing sales.
1. Disney
Disney understood the importance of optimizing their website for every medium and provides a great UX irrespective of what device you’re using to access it. The home page lets you book tickets for locations directly, and the website provides easy access to the shop, entertainment, and vacation planner.

The vacation planner is a great addition to the website which improves UX and makes planning trips to Disney’s parks fairly easier. The website takes the user through every step of the stay and even lets them create their entire trip itinerary.

Disney optimized their websites for multiple devices to provide easy access and information to all their customers, which is a great way to streamline customer journeys to their parks.
1. The Home Depot
The Home Depot used to pay plenty of attention to physical stores but then realized that they need to target customers where they’re mostly now – phones and laptops. The company made heavy investments in improving its digital customer experience and incorporated its physical stores with eCommerce.

The company has also used email marketing to offer customers new products based on their purchase history and browsing pattern on the app and website. Multi-channel marketing helped in enhancing customer satisfaction by offering them expert advice, instructions, and DIY ideas through multiple channels.
1. Under Armour
Under Armour is a famous American sportswear company that uses multichannel marketing quite flawlessly. The company focuses on celebrity endorsements and has featured great names including Dwayne “The Rock” Johnson, Tom Brady, and Michael Phelps. Under Armour leverages this to grab audience attention and increase their social media followers.

The company also has its own app called the “UA Shop” which provides personalized and lifestyle-based recommendations to users. A personal UX improves customer engagement and loyalty toward the brand.
1. Warby Parker
Warby Parker is a popular American D2C company selling eyeglasses, sunglasses, and contacts. The company came up with an impressive “Wearing Warby” series which featured videos of real-life customers on the company’s social media. The series highlighted their unique journeys and inspiring stories and led to the creation of a massive 56k user-generated videos.

Warby Parker also believes in a mobile-heavy future and has two great mobile apps along with their mobile-optimized website. Mobile apps also help brands create a personalized customer experience, which encourages customer engagement and builds loyalty.

Final Thoughts

Multi-channel marketing is an underrated way to achieve your marketing goals with ease. The method helps you build outreach, increase customer engagement, reach consumers through various channels, and build customer loyalty.

Learning from these companies and implementing their strategies into your own business model can greatly help your business scale its growth. Rethink and rebuild your marketing approach to reach greater heights today.

FAQs
1. What is multi-channel marketing?
Multi-channel marketing is the method of communication with customers through multiple distribution channels. These methods include but are not limited to – email, websites, physical stores, social media, and mobile. The method helps increase customer engagement, brand loyalty and improves the overall customer experience with your brand.

2. What are some multi-channel marketing examples?

One great example of a company performing multi-channel marketing is Under Armour. The company focused on celebrity endorsements to increase its social media presence and following. It also focused on providing a great customer experience to its customers using apps with personalized features and a great UX.

3. How can I implement multi-channel marketing for my small business?

Multi-channel marketing is simply a method of reaching customers through every channel possible. Small businesses can implement multi-channel marketing by including communication channels like email, websites, physical stores, social media, and mobile in their strategy.

4. What are the benefits of multi-channel marketing for digital marketers?

Multi-channel marketing is important and effective for digital marketers as it helps them reach customers through multiple mediums in their life. The method increases customer engagement and brand loyalty, and improves the overall customer experience.
June 9, 2023
15 Best Content Writing Companies For High-Quality Content
Content writing is a pain point for most marketers.

In this age of blogs and SEO, content writing is one thing all companies are turning to. However, it’s a hassle to maintain a content team as hiring bright minds is difficult, and keeping them in the company isn’t always cost-effective. This is where the need for a content writing companies comes in.

Outsourcing your content needs to companies equipped with great writers and the capability to accommodate your content requirements is a win-win solution for all. Find 15 best content writing companies you can work with further in the blog.

Choosing the correct content partner for your needs is crucial for your growth. The service needs to align with your brand values and ensure that you get the perfect content for scaling your growth. Keep in mind the following points before selecting one:

1. Quality Of Writing

The quality of writing includes its style, accuracy, originality, and word flow. Pay attention to the way the writing makes you feel after reading, and how much the material engages you.

2. Range Of Services Offered

Many companies offer a range of services in their content writing formats including blogs, articles, newsletters, social media posts, website content, product descriptions, video descriptions, copywriting, and voice-optimized content, among many others.

3. Pricing

Check if the content quality provided matches the price of the content. Also, choose the right service for you based on your budget. The blog will present companies with a variety of price ranges to make the choice easier for you.

4. Turnaround Time

Turnaround time basically means how quickly you receive your content. Find answers to questions like – Is the company able to provide quality content on time? Are they meeting deadlines or delaying them? Are they able to go with the content plan?

5. Customer Support

Whenever doing business with any company, an important factor to consider is customer support. The ease of reachability, the attitude of dealing with issues, and the clarity of company policies are some things to keep an eye on before making a deal.

The 15 Best Content Writing Companies in 2023

Keeping a note of all the above points, read along to find 15 companies providing content writing companies for you in 2023.

1. Wittypen

Wittypen is a managed content marketplace for human-driven content, where we help you scale your content initiative. We work on 25+ domains including SaaS, IT, Finance, Healthcare, eCommerce, Fashion, and more.

The unique combination of a tech platform and our in-house editing expertise ensures that we deliver quality content to our customers. We have worked with 1000+ businesses across the globe including the likes of Swiggy, Moengage, Freshworks, CRED, and Homelane. Along with that, we have delivered millions of words to happy customers, and our case studies back us for it.

With over 1500 freelance content writers who have ample knowledge about SEO and expertise in specific niches, we ensure timely delivery and accurate content for every customer. Content offerings include blogs, SEO landing pages, pillar pages, website content, press releases, white papers, and product descriptions. You can also read some of our samples here.

Pricing:

Wittypen has three pricing plans based on the expertise of the writer and word count. We use a flat rate pricing system, which lets you know upfront what the final bill amount is and saves you from any hidden costs in the future.

In USD, for a 500-700 word blog, the prices start from $18/content for the Starter package and go to $39/content for the Elite package.

In Rupees, for a 500-700 word blog, the prices start from ₹960/word for the Starter package and got to ₹2400/content for the Elite Package.

Reviews:

Wittypen has a rating of 4.6/5 based on reviews on G2.

2. Writing Studio

Writing Studio is a content writing agency that aims to create great-quality content. They offer services including blog writing, article writing, and SEO writing services along with ebooks, product descriptions, script writing, technical writing, web content writing, and newsletter writing services. They have over 80 writers and 15 editors and have worked with over 50 industries.

Pricing:

Their pricing range is $0.20/word for 1-10k words, $0.16/word for 10-100k words, and $0.15/word for 100k+ words.

Reviews:

Writing Studio is rated 4.7/5 on Trustpilot.

3. ContentWriters

ContentWriters provides content writing services for agencies, enterprises, publishers, and eCommerce domains among others. They have written for multiple industries including automotive, education, finance, legal, healthcare, and tech. Some of the content formats they provide are blogs, articles, whitepapers, newsletters, and social media posts.

Pricing:

ContentWriters has a pricing plan of $99 per piece for on-demand content needs. They also offer a managed service plan for customized content.

Reviews:

ContentWriters has a rating of 4.7/5 on Trustpilot.

4. Write Right

Write Right provides content writing services in multiple formats to meet all your content needs. They offer writing services for SOP, eCommerce, product descriptions, newsletters, and case studies. They are a content writing company based in India and have over 6 years of experience in the field.

Pricing:

Write Right’s pricing for a 350-500 word blog ranges from ₹875/ content to ₹1575/ content.

Ratings:

Write Right has a 4.2/5 rating on Trustpilot.

5. Content Refined

Content Refined is an ‘end-to-end content marketing solution’ that provides multiple services including bulk content packages, old content upgrades, keyword research, brief creation, and SME services. The company is suitable for portfolio managers, amazon affiliates, entrepreneurs, and professional firms that require content to scale.

Pricing:

Content Refined has different pricing for different services provided. Their monthly content creation package includes $429/month for 4000 words, $769/month for 8000 words, and $117.50/month for 12000 words.

Reviews:

We couldn’t find any Content Refined reviews on Trustpilot.

6. CopyPress

CopyPress provides content marketing services to agencies and brands to help scale their growth. The company caters to industries like Finance, Technology, Recruitment, Health, Retail, and Travel. They can help you write international content in over 42 languages, articles, blogs, and product descriptions. It’s a good option if you need less quantity of content.

Pricing:

The pricing is customized to cater to the specific needs of each customer. You can get in touch with them to know more.

Reviews:

We couldn’t find any CopyPress reviews on Trustpilot.

7. ContentGrow

ContentGrow provides content writing services by offering a custom talent pool of writers to get superior content. The customer needs to give briefs, assign contributors, and set the rates for the contributors themself after proper negotiation.

Pricing:

Get in touch with ContentGrow to know more about their workings and prices.

Reviews:

We couldn’t find any ContentGrow reviews on Trustpilot.

8. Scripted

Scripted calls itself the ‘content solution for your business’. The company provides AI-powered content marketing with Scout. They provide services like content strategy optimization, headline idea generation, a keyword research tool, optimized content briefs, and performance analysis, and their content is human-written.

Pricing:

Scripted’s pricing plan ranges from $199/month to $5000+/month.

Reviews:

Scripted is rated 3.4/5 based on Trustpilot.

9. Das Writing Services

Das Writing Services provides content writing services with proper keyword research, rich structures, genuine resources, no plagiarism, and SEO optimization. They also provide website content writing services, technical writing services, voice-optimized content, and copywriting services.

Pricing:

The pricing plan of Das Writing Services ranges from ₹2/word to ₹3.5/word.

Reviews:

Das Writing Services has a rating of 4.5/5 on Trustpilot.

10. Crowd Content

Crowd Content provides content writing services for agencies, content marketers, SEO marketers, and eCommerce websites, among others. They offer content in multiple formats including blogs, articles, newsletters, press releases, tweets, website content, and whitepapers.

Pricing:

A 600-word blog post on Crowd Content will cost you between $36 to $101.40 depending on the quality required.

Reviews:

Crowd Content is rated 4.4/5 on Trustpilot.

11. Express Writers

Express Writers is a full-service content writing agency equipped with professional SEO content writers. They provide content writing services like blogs, web pages, press releases, whitepapers, ebooks, email marketing copy, and content strategy.

Pricing:

Express Writers has different price ranges for different content formats. A 500-word general blog starts at $50/content.

Reviews:

Express Writers is rated 3.6/5 on Trustpilot.

12. Verblio

Verblio provides content writing services to elevate content marketing and SEO. They serve to industries like accounting & finance, business consulting, and interior design. The content formats they provide include blogs, case studies, video ads, and even poetry.

Pricing:

Verblio’s pricing starts from $43/content for 300 words and goes up to $305/content for 2000 words.

Reviews:

We couldn’t find any reviews for Verblio on Trustpilot.

13. Content Pit

Content Pit is a content writing agency that offers both human-written content and AI edited content. They write for affiliate marketers, corporates, SaaS, agencies, and also casual blogs.

Pricing:

Content Pit’s pricing for human-written content ranges for $49 for 1000 words till $231 for 5000 words.

Reviews:

Content Pit is rated 4.3/5 on Trustpilot.

14. WordAgents

WordAgents is a content writing agency with over 500 writers and editors. They work with publishers, agencies, eCommerce companies, and local businesses. They provide blog posts, website content, product descriptions, and SEO content.

Pricing:

WordAgents’s price ranges from $0.059/word to $0.089/word. They also have a customizable plan.

Reviews:

We couldn’t find any WordAgents reviews on Trustpilot.

15. Niche Website Builders

Niche Website Builders is a content publishers marketing agency. They provide FAQ content, content creation, link building, and guest posting services, among other things. They also provide ‘done for you’ content websites.

Pricing:

Find Niche Website Builder’s pricing plans by contacting them.

Reviews:

We couldn’t find any reviews for Niche Website Builders on Trustpilot.

FAQs

1. What is the best content writing service?

The best content writing services are provided by Wittypen. Wittypen has a vetted pool of writers who are equipped with SEO knowledge and are capable of catering to multiple niches. We ensure quality content and timely delivery to help your brand scale its growth.

2. How many types of content writing services available?

Wittypen provides some of the following types of content writing services to help your brand grow:
- Blog & Article Writing
- Product Descriptions
- SEO Landing Pages
- Website Content
- Press Releases
- White Papers
3. How much does a professional content writing company cost?

Wittypen, a professional content writing service, has the following pricing plan:

In USD, for a 500-700 word blog, the prices start from $18/content for the Starter package and go to $39/content for the Elite package.

In Rupees, for a 500-700 word blog, the prices start from ₹960/word for the Starter package and got to ₹2400/content for the Elite Package.

4. Which is the best content writing company for blogs?

The best content writing service for blog writing is Wittypen. With over 1500 freelance content writers who have ample knowledge about SEO and expertise in specific niches, we ensure timely delivery and accurate content for every customer. Also, we work on 25+ domains including SaaS, IT, Finance, Healthcare, eCommerce, Fashion, and more.

5. Which is the best content writing company for eCommerce websites?

The best content writing service for eCommerce websites is Wittypen. The unique combination of a tech platform and our in-house editing expertise ensures that we deliver quality content to our customers. We have a vetted pool of writers equipped with the knowledge to write product descriptions and eCommerce SEO website content.
May 4, 2023